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If you’ve ever searched for content and interacted with the results on a mobile device, you’ve probably encountered AMP, or Accelerated Mobile Pages.AMP is an open source framework developed by Google in collaboration with Twitter.
Accelerated Mobile Pages create better, faster experiences on the mobile web.
At its core, the framework allows you to build lightweight experiences for mobile by simplifying the HTML and following streamlined CSS rules.
Smartphones, smartwatches, and virtual assistants, for example, are becoming the go-to devices for many.
For web designers and developers, the demand by consumers for mobile-friendly applications presents them with the unique challenge to create friendly, engaging applications, that work equally on web and mobile app platforms.
The original voice user interface (VUI) created in 1952, named “Audrey,” has certainly come a long way.
As the benefits of PWA’s continues to outshine the native mobile app experiences, we are sure to see more browsers opt-in with support for progressive web applications.
AMP’s should appeal to designers because they deliver a native-app-like experience, that’s easily discoverable, loads seamlessly, and the users enjoy using.
Businesses that have integrated AMP, with progressive results include Wired, Carved, and Event Tickets.