
By creating clear channels in front of web pavilions and helping to increase time spent by users on the site, prolonging their sessions.
I think the theoretical part is enough, after all, you just want to know what this technique is and why you should use it.
The text that your users click to go to another page may be the empty URL, a keyword, brand name, etc.
There are at least two pages of your site to which you should not send internal links: home and contact.
We do not forget that it is a good practice to link all pages to the homepage logo.
However, things are different to external links since Google can consider paid, SEO black hat links.

Costel Anton
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