Imagine: you need a sofa... but here's the question: how will it look in your room? It's very easy to find out the answer if the furniture store has its own AR application. In this case, you should make a few taps, and your device's screen will display the desired picture, so you'll see whether this piece of furniture fits into your interior... and therefore, you'll make the purchase more readily. Impressive? But this is just one of the examples of using AR technology as an effective business tool. Yes, AR changes our reality for the better and covers a wide range of areas including e-commerce, information environment, user behavior.
According to IDC, the world market of AR and VR technologies will have increased to $ 162 billion by 2020. Moreover, as Digi-Capital, the consulting company, claims, the AR market is growing four times faster than VR is doing.
So, it's time to think about the introduction of these technologies into your own business processes. But how much does an AR app cost? We'll try to answer this question and, in addition, explain all the details of the augmented reality app development.