

The New York Times Cooking Website Is An Aesthetically Pleasing Design That Cultivates An Energized Cooking Community
The New York Times rolled out a fresh and exciting website to engage more with the culinary community and give users a way to interact with the brand in the form of an exciting platform — Times Cooking.
These recipes have an authenticity and integrity to them thanks to the journalistic brand itself.
There’s a clear focus on culinary experiences and sophisticated truthfulness.
This movement into a more social sphere by the brand is telling and highlights a dynamic shift in mindset and goals.
Meanwhile, the colorful pop of the selected image and the categorical labeling provides a more social connotation.





