Color psychology has a major impact on consumers — in web designs, apps, poster campaigns and more. Color has a way of evoking emotion and engaging on a personal level. It speaks to consumers subconsciously, encouraging them to do or feel a number of different things.
Colors can give your brand a boost in terms of memorability. It’s been studied to increase brand awareness by 80 percent. Choosing the right colors is a powerful way to engage with your audience and make your presence known.
For most chocolate-lovers, the packaging is probably something that gets dismissed quite quickly in search of the real milky goodness inside. However, for designers and those with an observational eye, the packaging on some decadent chocolates is fast becoming a piece of creative.
It's unsurprising to hear that there’s more to packaging some foods than merely putting the brand name on the front, yet there are some designers who are taking this to a whole new level.
