It can be argued that virtual phone numbers are changing the game for businesses looking to break into international markets.
This is due to innovations in technology (particularly VoIP, or “Voice over Internet Protocol”), where audio signals are converted into digital packets; then, the recipient encodes these digital packets into an analog signal.
Callers may not be aware of the location of where the call ends up, but the effect is the same: virtual phone numbers aid in the localization process, where your foreign business can penetrate new markets to build authenticity with new customers, allow access for individuals that can’t call out of their country, and many other benefits.
Ways to Market Internationally with Virtual Phone Numbers
One of the easiest ways to market your business in foreign markets is to list your virtual phone number on marketing materials, and especially on your website (in conjunction with a top-level domain that matches the country).
These are fairly simple methods, but there’s also using other types of technology on the market to bring your business in alignment with the 21st century.