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App Store Optimization- A Pivotal Method for Mobile App Marketing

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Zoya Khan
App Store Optimization- A Pivotal Method for Mobile App Marketing

An app store optimization is a process of optimization of mobile apps to a higher rank in an app store's search result. It enables the visibility of a mobile app in app stores like Google Play for Android, Windows store for Windows Phone, Blackberry World for Blackberry phones. It acts similarly like to search engine optimization which responsible for creating traffic in a website by attracting the audience.

The ASO works similar to SEO, which attracts user's attention through keywords stored in metadata in the search result. It creates traffic in an app store creating a goal for the user in downloading your app. Its main motive is to meet the users/searchers exact needs by understanding it. First, to understand the whole concept of ASO, you need to know the importance of it. Why do you need ASO? What does it do to improve your app store rank?

According to a research, 63% of apps are searched and discovered through app stores. So this helps the app store making the search as the most used method for finding out and downloading the app. There are numerous apps in different app stores. But taking your app to a higher rank; ASO helps in that. ASO makes your app store to go higher in rank, creates traffic and attracts a lot of users. So, if you are not using the ASO for your app store, then you are missing a crucial strategy for the betterment of your app store.

In order to use ASO, you have to understand the mechanism and way of utilizing it. The most important thing is to use keywords. Keywords are in trend now. Understanding the basicity of the customer's needs and then converting into keywords, making easy for them to discover the app is what the keywords do. So, use the keyword which is more relevant and most used in the audience in Title. The title is what a customer catches first, so it should be catchy. Use of perfect keywords is a little tricky. Hence, title and keywords go hand in hand. Choosing a keyword and then creating a catchy title is what will make the app as the most searched app in your app store increasing the rank of it. You can even optimize the title and keyword from time to time for the betterment of your app store. These are the main factors.

The secondary factors which have to be taken care of are its total number of downloads, ranking, and reviews of the app which completely depends upon the customers. But promoting the app through app store optimization sets a platform for you to increase and show the facilities of the app store in a better way. And this helps to increase the ranking, in a number of reviews and the total number of download. Hence, if getting a higher rank is your motive, then utilizing App Store Optimization is an intelligent move which will bring great success. Source:- http://dgtlmart.com/

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