

Ready to invest in your next big idea?
Think this one's a winner?
It might me.
But, what if it's not. What if you're going to pour thousands of hours and loads-of-money in to a project that's going to fail.
A project that's doomed to fail from the beginning.
Wouldn't it be better to know that before you spent any money. Before you spent sleepless night and untold energy trying to fix.
Well you can.
By doing some simple market tests, you can work out if a project has a chance of success before going all-in.
Here's three market tests to get you started.
1) Facebook leads advert
These don't require a landing page or website, you can collect customers details from inside Facebook. It's a solid way to test any value proposition.
2) Pop-up Market stall
Rather than setup a complete store (on or offline), why not create a limited run of your products and try and shift your goods in a Pop-up — you're also saving yourself from expensive long term rental contracts.
3) Crowdfunding Campaign
This is a twofer. Firstly, it's an opportunity to raise money for your business and derisk your personal investment. Secondly, it's a great way of seeing if people are willing to buy-in-to your idea!
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