

The reasons for this may be many such as lack of marketing efforts, problems in the effectiveness of app store listing, no proper app store optimization, etc.
This metric is defined by calculating the number of users that return to your app within 30 days.
Additionally, you can consider deep linking your app to reactivate monthly active users.
The significant tools used for this metric are Google Analytics, Localytics, and Mixpanel.
Looking at your app ratings, new users learn what existing users think about your app.
This data can be further used to better identify and understand the issues and improve them.





