This month our series on Great Australian Brands and Iconic Trade marks takes us to the middle of the alphabet – “J” and “K” – and an underlying rivalry.
With its simple, stark, no-frills black and yellow logo of its corporate colours, JB Hi-Fi has, over the past twenty years, established itself as an instantly recognisable premier retailer of consumer electrical and electronic entertainment products and equipment. For more information, visit - https://www.meyerwestip.com.au/iconic-australian-trade-marks-j-and-k/
Incorrect color sequence arrangement may lead to color shift and color mixing in printed matter; reasonable color sequence arrangement will make the color of printed matter closer to the original, and even enhance a certain color atmosphere, making the level clear, clear, and true in color.According to the content and characteristics of the original manuscript.The arrangement of the color sequence must first consider the content and characteristics of the manuscript.
In terms of color properties, those based on red, orange, and yellow are called warm colors; those based on green and blue are called cool colors.
Due to the hiding power of the ink, the warm tone is usually printed first in black and cyan, followed by magenta and yellow; the cold tone is mainly printed first in magenta and then cyan.
Everyone hopes that the ripe watermelon flesh is red, and they don't want to see the purple or greenish color of the printed matter.
The color sequence is different, the color cast effect is also different.Consider the characteristics of the paper.For poor-quality paper, considering its low whiteness, low smoothness, loose fibers, poor ink absorption, and easy powder and lint, you can print yellow ink as a primer first to make up for the above-mentioned defects of the paper.
If the yellow ink used is transparent yellow, the order of transparency of the four inks is: yellow>magenta>cyan>black.
