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SEO Roadmap: How to Create Best Optimization Strategy (2018)

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Burim Bekteshi
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SEO Roadmap is a document that is made up of many components of SEO, that will help you write the strategy of growth for your website or your client's website.

SEO Audit should be a part of every SEO Roadmap and should be done in a very professional way by finding the errors that are dragging down the website in the search engine result pages.

In the keyword research section of the roadmap, you should write the focus keyword (with its metrics) for each page that you plan to write or have written in the past, and 2 to 3 related semantic keywords - LSI keywords.

The analysis should consist of keyword density, keyword mapping, page titles, ALT of images, meta descriptions, URLs, etc...

After analyzing the content of your website there should be a clear plan about how to improve the content of your website, how to do the keyword mapping and what density of focus keywords and related keywords to use on the page, how many words should be written on the article, should you be using structured data markup on the page, etc...

In the social media profile section, you should analyze the social media pages of your business if they have enough followers if you have been active on social media, how many likes you have, etc...

 

By Burim Bekteshi, SEO Specialist

 

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