Go back in time and recall this morning – do you remember that ad banner embellishing the news website you saw while you were headed to work?
This is just a way for brands to share their stories with their audience.For the sake of saving you some time, there are three primary reasons we would love to highlight here:Connecting with your target audienceTypically, customers think of a brand as an untouchable entity that leads the common people (aka any customer who doesn’t have a lush Swiss bank account).
Considering the short attention span people have these days and the kind of fast-paced world we live in, brands have a very small window of opportunity to convey their idea.
Storytelling provides a way to ditch this roadblock and get your message across!Uniting peoplePeople from different cultures and different parts of the world understand the basic concept of a hero, his hunt, and triumph.
Stories are like a global language that develops a sense of community among all types of people.
In spite of that, there are a few non-negotiable components that together help in delivering a remarkable storytelling experience.These characteristics make for a great story:Global: Every member in your audience should find all the characters relatable and be able to put themselves in their shoes as they continue trekking deeper into their hunt.Long-Lasting: The story should be certain to pass from one person to another and maybe from one generation to the other, be it because of the narrative’s characterizing humor, boldness, or pure emotions.Captivating: Your story should be able to keep the audience hooked to their seats, wondering, “what’s going to happen next?”Well-structured: It should communicate the clear-cut key message, helping the audience consume it.The Process of StorytellingStorytelling too is an art, and just like any other artist, storytellers also need to be skilled, creative, and do lots (literally lots) of practice.