Vlad Dm
Dating app development can be both profitable for you and a good solution for people that want to find a soulmate. So check this article out to see how to build your dating app.
To give you a hint on how to create a dating app, follow these steps below:
- Step 1. Study the functionality principle of the dating app
- Step 2. Analyze the main benefits before you build a dating app
- Step 3. Create the structure and design of a dating app
- Step 4. Use a right tech stack to create dating app
- Step 5. Add MVP features to your dating app
- Step 6. Choose your monetization way
The principle of dating app functionality
Dating apps belong to a 'family' of social apps; that's why special attention is normally paid to supporting human interaction and meeting user's particular needs. Certainly, there are no two identical dating apps: each existing app (Tinder, OkCupid, Pure, eHarmony, just to name a few) has a specific set of features and concept that ensure the needed result. Nevertheless, we can sort out a few things that you can't pass round if you want to build a dating app.
Getting started with dating apps
The first interaction with an app is like the first date of great importance. So, it's always a good idea to introduce your app's functionality to the user. Top existing dating apps do not neglect the power of the first impressions. You also shouldn't. Something like a sliding tutorial will make the user fall in love with your app at first sight. Take a look at one created by Cleveroad.
Sliding tutorial (Made by Cleveroad)
The technology of attraction: Matching algorithms
Alright, after inputting valuable information about themselves, dating app users are ready to get down to business and do what they are supposed to do find Mr. or Mrs. Right. The first step in this fairly delicate process is matching users. Dating apps may use a wide variety of matching techniques to match up partners who like each other. Let's explore some of them.
Location awareness
It's always nice to make a new acquaintance within your area chances of success increase. You are more likely to live happily ever after with someone in your city than on another continent. No wonder, dating apps tend to employ GPS components in their matching algorithms. Having suggested a list of users nearby and brief information about them, the app lets you decide who you like and wish to start communication.
Mathematical basis
Another technology, which is widely used, is the mathematical algorithm that connects people by finding similarities in answers given to a suggested questionnaire. Such algorithms are mostly based on the compatibility percentage of answers given for each question separately or all questions collectively. Some dating apps, like OkCupid, for example, determine the compatibility rate in a more complex way taking into account not only your answers but also how you would like someone else to answer and how important this question is for you.
Behavior-based matching
It should seem that question-based compatibility is enough to give users a clue who can suit them best. However, the reality is that people tend to provide inaccurate information about themselves. It may happen unintentionally, or someone may consciously conceal certain things. This leads to incompatible matches.
There is a solution, however. Algorithms for behavior-based matching are more complicated than mathematical and location-based ones as they operate with data gathered from outside sources (social networks accounts, profiles, groups they visit, musical playlists, etc.). Generating and analyzing large datasets require significant resources. It's where a Big Data analytics approach helps to increase chances of the right match.
Advanced matching methods
Dating platforms become smarter. Way smarter. They apply new technological advances to improve user experience and ensure more accurate matching. Machine learning technology, artificial intelligence (AI), VR & AR all these influence dating apps evolution as well. To be specific, the particular machine learning technology that powers Netflix and Amazon's personalized recommendations can be applied to dating apps.
Data, available in social networks and other media is being thoroughly analyzed, layered and structured, which allows not only efficient matches but also make predictions. Facial recognition, GPS, and biological data supported by AI are going to boost matching algorithms and connect people in entirely new ways.
So it is the time to mention a few benefits to understand how dating apps can be advantageous and why people need it. It will help you understand how to make dating app.
Why are dating apps beneficial?
Considering the overall popularity of dating apps, it would be better to list 5 main benefits that let such apps prevail and be popular.
Strong sides of dating apps
Fast and efficient. Apps, unlike a website, give users more freedom and permanent availability. Dating apps provide users with an opportunity to get a quick access to their account when they hit the road, for example. With the help of a dating app, users can simply look for a soulmate wherever they are at the moment. Life becomes more flexible, people can build relationships on the go.
Good for busy people and introverts. Some people literally live at their work. They want to build new relations, they want to love and be loved but they simply have no time to visit different places to meet somebody. That is where dating app comes in. It helps such people always find some time to meet an interesting person. The same concerns introverts - people which don't have good communication skills. An app can help them fight with this personal fault and find a good interlocutor.
Find a soulmate nearby. The majority of dating apps offers users a geolocation feature that makes it possible to find a person nearby. It means that user will not only meet somebody, but a new friend can also even live on a distance 1 km from him or her. It is a really impressive thing.
No unwanted connections. Nobody will be able to attack the user with a large number of letters if the user doesn't want to. As a rule, in almost all dating apps it is possible to start chatting only when users put likes to each other. It means that when you like photos of man/woman, they need to like you back. So you have a fellow feeling and you need to go on.
Variety. Due to online dating, it is possible to meet somebody you didn't even expect to meet in real life. People of various professions, from different regions, register in the dating app and all of them have a wide choice of potential soulmates in this service. So it is possible for the user to find who they have been waiting for.
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