Just like augmented reality is a part of our lives, the traveler of tomorrow, expects a lot from his agent.
Your travel agent would know you, your likes and dislikes, your preferences and design that perfect vacation for you and your family.
For example if I always book a five star hotel, why should the site show me hotels that are sorted based on price?
Technology companies will have to help build this layer of abstraction and personalization to help OTA’s become better travel agents.
Wouldn’t it be nice if the OTA would remember the preferences on amenities, star rating, guest rating and deliver the results accordingly?
Most people do not immediately sign up on a travel site unless they are really sure and trust the OTA.
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