In this Google Ads tutorial, you will learn how to optimise your campaign to increase conversions/conversion rate and to lower your cost-per-conversion.
Manage your campaign more effectively and closely by paying more attention to your Google Ads Optimisation Score. Your score essentially is illustrating to you whether your account at this current moment in time is fulfilling its potential.
For most companies, search engines are the main source of web traffic.
Here are just a few alternatives to SEO that could help to encourage some extra visitors.
PPC (Pay Per Click) advertising is a common way for businesses to build brand exposure and generate extra web traffic.
You can set these adverts up to lead directly to your website – you then pay for them to display until a certain number of people have clicked on them.
Google Adwords is the most popular PPC platform and you can hire an AdWords agency to help launch a successful ad campaign.
PPC advertising can also be done via Facebook advertising (who own Facebook and Instagram ads) and Microsoft advertising (who own Bing and Yahoo ads).
https://www.justwebworld.com/alternatives-to-seo-for-boosting-your-website-traffic/
Google Adwords or Google Ads is one of the most beneficial tools when it comes to advertising a business online.