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Search engines algorithms can easily navigate through content without keywords to guide them.
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Users are more likely to read it, and search engines will pick up on the increased traffic, low bounce rates and better conversions and rank it higher on its search engine results pages.
Match with the search intent: Imagine that “basketball shoes” has many searches, which would suggest it is a good keyword to write blog posts on, so you’d think you can only do that if you have a sports blog.
But if you search “basketball shoes”, you’d notice that top results are related to e-commerce.
That’s because Google understands the searchers were in buying mode, not learning mode, and hence displayed results relevant to purchase.
