Aman Bhardwaj
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MARKETING COMMUNICATION MIX: The Marketing Communications Mix is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing. Communications mix is used by a company to pursue and achieve its marketing objectives.
Elements of "Communication Mix" which is also called "Promotion Mix".
Advertising
Sales promotion
Public relations (PR)
Personal selling
Direct marketing
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Aman Bhardwaj
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