MARKETING COMMUNICATION MIX: The Marketing Communications Mix is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing. Communications mix is used by a company to pursue and achieve its marketing objectives.
Elements of "Communication Mix" which is also called "Promotion Mix".
Advertising
Sales promotion
Public relations (PR)
Personal selling
Direct marketing
Across The Road, deals with Social Media Marketing, Digital Marketing, Brand Promotion, Event Management, and Report and Documentation.
We believe in making a business a brand name.
The essence of our company is to deliver the best to our clients.
The brand name of a business is essential to build goodwill in the market, and maintaining the same good reputation among our clients, and your customers.
We work upon all the aspects of promotion, be it brand building, advertising, promotion keeping a track of how well the customers are perceiving the business core.
This communication management software allows your employees to connect with other employees efficiently and effectively across the organisation.
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Over the last few years, Digital Marketing completely changed the way products and services are marketed with its impeccable reach of targeted customers.
Native marketing needs huge investment, time and resources while Digital Marketing needs a few skilled man power to reach customers or consumers.
A branding exercise is mainly done to help customers remember the company and its products trying to establish trust and relation between the company and the customers differentiating you from your competitors.
Traditional Marketing is dominated by TV commercials, print campaigns, media announcements, Hoardings and so on, while Digital Marketing is the new age marketing associated with digital devices and the Internet.
The main sources for Digital Marketing are Social Media Marketing, email marketing, Content Marketing, Affiliate Marketing, Viral Marketing, Influencer Marketing and so on.
Pay Per Click (PPC)/Adwords for Google, Social Media Ads (Facebook marketing), email campaigns and Video Ads are the few most commonly used Digital Advertising methods.