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According to a new market research report "Contact Center Analytics Market by Component (Software and Services), Application (Log Management, Risk and Compliance Management, Real-Time Monitoring and Reporting, Workforce Management, Customer Experience Management) - Global Forecast to 2022", published by MarketsandMarkets™, the contact center analytics market expected to grow from $709.5 Million in 2017 to $1,483.6 Million by 2022, at a Compound Annual Growth Rate (CAGR) of 15.9%.Browse in-depth TOC on "Contact Center Analytics Market"71- Tables 43- Figures160- PagesDownload PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=115741185The major driving factor for this market remains high demand for better customer experience management solutions which can provide 360o view of customer data and enable companies to gain crucial insights into this data to enhance customer experience.

Proliferation of cloud computing, growing demand for speech and text analytics solutions, and increased compliance requirements are other key drivers fuelling the growth of contact center analytics market.Customer experience management application is expected to grow at the highest CAGR during the forecast periodCustomer experience analytics aggregates customer interactions, transactions, feedback, and agent data to provide an end-to-end picture of the customer journey.

Contact centers can leverage from contact center analytics by integrating and analyzing customer data from multiple channels and utilize generated insights to improve their contact center operations and find new opportunities to engage and serve their customers.

Some of the major opportunities include automatically assigning a reason for all customer contacts based on speech, text, desktop and transaction analytics.

The on-demand contact center analytics solutions are cloud-based deployment of contact center analytics solutions and provide benefits, such as cost control, resource pooling, and less implementation time.

North America is the home for most the industries with large operation base and customer contact centers, showing prominent adoption of cloud-based and on-premises analytics solutions in most of its industries.

In this blog post & video, you will learn how to link Google AdWords to Google Analytics accounts, why it is important to do that and how you will increase the performance of your AdWords campaigns. Click here to watch the video tutorial.

Google recently launched the fourth version of its analytics & we can’t stop raving, catch this exclusive all-feature prognosis edition from Martech Cube.Analytics has become the most important tool for marketers as well as businesses.

Today, it is being increasingly used in defining crucial marketing strategies.As soon as we hear the term analytics the first things that strike our mind apart from Data Analytics, Marketing Analytics, Business Analytics, etc.

is ‘Google Analytics’, a tool that has evolved as a loyal companion of millions of businesses and helped them in understanding the preferences of the customers and developing better Customer Experience.Recently, on 14th October 2020, Google introduced updated Google Analytics also dubbed as Google Analytics 4, with powerful new features.

The new version of Google Analytics has Machine Learning(ML) at its core with an aim to provide new ways to monitor and track key data trends, and alert marketers and business owners to new opportunities.

Its new property type includes Expanded predictive insightsCross-device measurement capabilitiesDeeper integration with Google AdsImproved granular data controls.

Wednesday’s announcement is an expansion and rebranding of the last year launched App + Web property and marks the first major step in evolving beyond Universal Analytics.All the new features of Google Analytics are designed to improve marketing decisions and obtain better ROI.

When it comes to search engines Google is the main resource to watch.

One question that we get a lot is, “What data is Google Analytics Goals unable to track?” In this blog, we will explore what Google Analytics is, how it works, and what it allows you to track.

This tool gives a website owner the chance to track their website, blogs, or social networks.

These include:Number of visits    Duration of visit   Source of traffic  Pages that are visitedIn addition, you will find several other sections available which include:User preference   Keywords      The device used to visit your siteWhat makes Google Analytics stand out is the fact that it works hand-and-hand with all other tools offered by Google.

Goals were designed to help website owners measure specific aspects to help them obtain their goals.

So, with Goals set up, you can easily track purchases, levels completed on a game, or those who are signing up for your newsletter.

Being a successful entrepreneur means being able to consider and balance everything from your clients’ perception of your startup to how much capital you need to continue developing the business. The problem with striking that balance is knowing about core startup metrics and how to measure what’s working and what’s not.

Taking a close look at what you can measure will help you keep a pulse on the viability of your startup and change the course if you see that something doesn’t work. There’s a vast array of software and systems you can explore to help you along the way; marketing tools (Google analytics for example) to collect all the data or key performance indicators to estimate your startup chances to succeed.

So what are these metrics and what key metrics in business do you need to use first?

Think ahead

If you’ve just started thinking about your success metrics and don’t know yet which are really important in your case, you should begin by researching metrics other companies in your industry use.

It doesn’t matter what you are launching — fintech, SaaS, ecommerce or media, there is always somebody who’s experienced this stage of a startup to some extent and can share their experience; you can almost always find experts to discuss what metrics will be better for your business.

Are You Measuring the Right Things?

Of course, every business is unique and each needs specific figures that need to be measured separately. For example, mobile products hinge largely on MAU/DAU, bounce rate is particularly important for media, average order value and the percentage of returning customers (or shopping cart abandonment rate) is huge for eCommerce sites etc.

But there are metrics that are standard for every online business that shouldn’t be ignored when launching a startup. Here is a list of basic metrics that will help you measure your startup success in terms of customer and business.

Business-Oriented Metrics

All website traffic — this is an essential metric that tells you how many people visit your website. This metric’s especially important if you run a blog or media portal, where your advertising revenue is largely dependent on number of visitors. Traffic also impacts other industries’ sales, in which case, you would want to examine from a lens of quality rather than quantity.

Conversion rate (CR) shows you the number of visitors who took a desirable action (filled form, registered, bought). Conversion metrics, important measures of profitability in sales, show you the result of your work.

Read more 

Global Contact Center Analytics Market, By Component (Software, Services), By Deployment (On-premises, on-demand), By Organization size, By Application (Real-time Monitoring, Workforce Optimization, Customer Experience Management), By End-users (BFSI, Healthcare, Manufacturing, Retail) - Forecast 2023Overview:Contact center analytics are tools that help in reducing the workload of organizations without affecting the customer satisfaction much.

The global Contact Center Analytics Market is gaining from these features and is expected to score 16% CAGR during the forecast period (2017-2023) and exceed a valuation of USD 1.52 billion.

Get Free Sample Report @ https://www.marketresearchfuture.com/sample_request/3934Key PlayersThe key players in the global contact center analytics market include Cisco Systems, Inc. (US), Verint Systems Inc. (US), Genpact Limited (Bermuda),  Genesys (US), 8X8 Inc. (US),  Mitel Networks Corporation (Canada), Oracle Corporation (US), SAP SE (Germany), NICE Ltd. (Israel), Five9, Inc. (US), Enghouse Interactive (US), Servion Global Solutions (India) and CallMiner (US) among others.According to Market Research Future, market has been segmented into touch point, end-users and region.Segmentation:MRFR, for a dynamic study of the global contact center analytics market, segmented it by component, deployment, organization size, application, and end-users.

This attempt is to gauge the market from close quarters and get a hint of what is on the cards for the coming years.Based on the component, the global contact center analytics market can be segmented into software and solutions.Based on the deployment, the contact center analytics market includes on-premise and on-demand.

The customer experience management segment is gaining remarkable growth.Based on the end-users, the contact center analytics market encompasses BFSI, government, retail, healthcare, manufacturing, IT & telecommunications, hospitality, defense, energy, and others.

The IT & telecommunication segment is also expecting strong growth.Regional Analysis:The regional analysis of contact center analytics market is studied for North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW).

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