AdWords Landing Page Tutorial Case Study

For marketers, why is the importance of landing page testing so great?

Users are only encouraged to take action through landing pages, and nothing else.

Conversion rate optimization is therefore heavily dependent on landing pages.Your landing page's effectiveness can only be determined after it has been published.

That’s why you should constantly test your landing page and optimize it.

Small changes to your landing page can have a significant influence on conversion rates.

Want to make the most of your landing page?

Let me explain in 50 words.Your landing page is a tool to kill two birds with one stone.It’s a free, no-code approach to validate your business idea and find early adopters.Also, it’s a reliable marketing tool to collect customers’ data in exchange for valuable materials like eBooks, white papers, or free templates.In detail, a lead generation landing page is like your Internet business card.The primary purpose of the landing is to collect personal information of potential customers, leads.

It would help you to “warm-up” these people to transform them into payable customers as soon as they showed interest.Because if there are no leads, there are no sales.

The landing page could be a product itself and significantly cut the cost of an MVP.This page is all about making users do their first action: subscribe, sign up, leave an email address, or make a purchase.You see that page while scrolling through Amazon Prime.

Or when you consider signing up as an Uber driver.

Or while visiting the Snapchat website.These landing pages show us how companies (frankly speaking, it could be any type of business) engage users in their products.A landing page provides the customer with compressed, focused data to create a clear meaning of what a company or product does.

People you aim to attract are just at the awareness stage of your service or product.And the landing page should catch this aha moment to involve people in your marketing.Collecting data is the easiest way to start a leads warming-up campaign.

However, we’ve created a short guide on how to increase conversions for you to take a proactive approach and make your landing page as optimized as it can be.Keep Your Goals in MindYou might think this is obvious, but in order to be effective, your landing page must focus on your number one objective.

The only offer you need to have in your landing page is the one that relates to your main goal.An effective landing page focuses in only one solution and that is where you need to direct the user’s attention.Write Headlines that Resonate with Your AudienceYou only have a few seconds to capture the user’s attention.

Consider this: most users have four other windows open with companies that offer the same product you do.

You need to convince them to engage with you almost immediately.Your copy and headlines should be simple and eye catching.

You only have a visitor’s attention for a few seconds, make the most of it.Images Are Also ImportantOnce you have the perfect copy, complement it with the right image.

Something clean and simple that says something about your product can go a long way in keeping users interested.Something cluttered, that does not convey your main goal clearly will not be effective when it comes to successful conversions.Create a Call to Action They Can’t ResistCalls to action (CTAs) are the key element in your landing page for landing page conversion.

Landing Page Builders - Instapage is a life hack for most of the professional digital managers or ads operation managers drastically focused on sheer performance marketing or professional digital marketing agencies.

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