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Richard Lee 2017-03-09
img

A bug, first spotted on the blog of SEO consultant Christian Oliveira, in Google's Accelerated Mobile Pages (AMP) could be responsible for falsely inflating publishers' traffic numbers.Google AMP pages are designed to speed up page load times on the mobile web, by stripping out a lot of the design and advertising elements that slow the average website down.

Google AMP pages are signposted in its search results pages with a small lightning bolt image.Oliveira found that a single visitor to a website, running on Google's AMP can be reported as four unique visitors.Also, when a visitor navigates away from an AMP page to another page in the same website, but not on Google's mobile page format, the analytics software registers a person leaving the website, Oliveira said.The issue occurs because Google is serving a publisher's content on AMP pages, rather than the publisher itself, which creates a problem with analytics services.

The cookies on the AMP pages and publisher pages don't match up, creating duplicate users within analytics software — increasing bounce rates and unique visitor numbers.Oliveira conducted his tests using Google Analytics but told Business Insider any analytics provider would be affected by the bug.A Google spokesperson pointed us to a tweet from Malte Ubl, Google's creator and tech lead of the AMP project, who said the company was aware of the issue, but he added there is "not an easy fix.

"@bastanzio @christian_wilde this is essentially correct.

Should be documented somewhere as a known issue.

— Malte Ubl (@cramforce) March 2, 2017According to the website profiling tool SimilarTech, more than 700,000 websites use Google AMP, including publishers including Buzzfeed, The Daily Mail, CNN, The Guardian, and Forbes.SimilarTech marketing director Daniel Buchuk told Business Insider the Google AMP measurement bug "is a real issue that needs to be taken seriously," especially among publishers and marketers who rely on the data to make editorial and advertising decisions.

collect
0
lovelys lovelys4 2018-10-01
img

Analytics Path is providing Top Courses In  Big Data Analytics Training In Bangalore-“Analytics Path” training institute will surely help the aspirants in making an outstanding career in the field of data-driven analytics through our evolved training program of Big Data Analytics Course In Bangalorehttp://www.analyticspath.com/big-data-analytics-training-in-bangalore

collect
0
Market News-Flash 2020-06-02
img

Retail Analytics MarketThe sudden challenges created by the ongoing COVID-19 are captured effectively to exhibit the long term growth projections in the MRFR report on Retail Analytics Market .

The growth sectors of the Retail Analytics Market are identified with precision for a better growth perspective.There is no rebuffing that the landscape of retail is enduring a revolution that is unmatched in the recent phase of the business world.

The pace of revolution continues to accelerate the market of retail that is driven by progressively savvier and rising demand from consumers as well as shortening products, making it mainly challenging for retailers to keep up with every prospect.All the while, traditional avenues for growth of businesses, as well as newer forms of growth, such as online retail and expansion into international markets, are becoming more competitive than ever.The good news about the retail world is that it looks like a lot of players in the retail industry have already renowned the importance of data, through which retail is progressing.

A survey on the retail analytics market report predicts that the global retail analytics market is likely to expand at approximately USD 7 Billion by 2023 while gaining 17% of CAGR during its estimated growth course, which is between the years of 2017 and 2023.

Big data can also be collected and analyzed easily, but it is beyond the reach of traditional databases to use, which resulted in new trends and parameters to monitor it.Why Use Retail Analytics?In the process of gathering and analyzing information in an old-fashioned way is virtually impossible and totally ineffective in today’s time.

The same process indicated work organization and methods of communication.In the meantime, retail analytics solutions and strategies primarily offer intriguing possibilities for strategic planning, routine operations, and interaction with customers, bringing them to the next level in the business deals.A business being data-centric is easier to be done.

collect
0
Joseph White 2016-05-19
img

ThoughtSpot, a search-driven analytics service for enterprise, announced today that it snagged a $50 million investment led by General Catalyst Partners.Based in Palo Alto, California, the business intelligence startup just opened offices in London.

The company said it will use the latest funds to fuel technology advancement and further global expansion.

The businesses of the future will not wait days or weeks for reports to be built.

And the analytics teams of the future will no longer be report factories, said ThoughtSpot s CEO, Ajeet Singh.

We create a win-win scenario for both groups — business people get data instantly to make decisions, while analytics teams can focus on more advanced analyses.

Geodesic Capital and existing investors Lightspeed Ventures and Khosla Ventures also participated in the round.The series C round brings ThoughtSpot s funds to at least $90 million.

collect
0
Ethan Broady 2020-10-03

In just about every area of marketing, data is king.

The array of tools available to marketers and business owners is head and shoulders above what it used to be.

Just about everyone can get access to detailed analytics about their own website.

If you’re running a podcast, having a more detailed picture of your listeners can be invaluable.

This is why podcast analytics are so important.

collect
0
Brian Williams 2017-11-10
img

It has become an indispensable part of our digital communications strategies and delivers measurable results in branding, leads and sales.

The world of social media may be dynamic and constantly evolving, but one thing always remains constant: the steady pattern of growth.

And businesses are clamoring to get a piece of the action.

Social media analytics: staggering predictions

The social media sphere has become insanely crowded and competitive.

Businesses need to leverage the power of social reviews and track their results so that they can devise more effective strategies, which makes social media analytics all the more important.

collect
0
Market News-Flash 2020-03-26
img

Retail Analytics Market ResearchThere is no rebuffing that the landscape of retail is enduring a revolution that is unmatched in the recent phase of the business world.

The pace of revolution continues to accelerate the market of retail that is driven by progressively savvier and rising demand from consumers as well as shortening products, making it mainly challenging for retailers to keep up with every prospect.All the while, traditional avenues for growth of businesses, as well as newer forms of growth, such as online retail and expansion into international markets, are becoming more competitive than ever.The good news about the retail world is that it looks like a lot of players in the retail industry have already renowned the importance of data, through which retail is progressing.

A survey on the retail analytics market report predicts that the global retail analytics market is likely to expand at approximately USD 7 Billion by 2023 while gaining 17% of CAGR during its estimated growth course, which is between the years of 2017 and 2023.

An Overview—Retail Analytics and Big Data BasicsA positive retailer in the latest has no ability to do without up-to-date large data volumes.

In fact, broader information is required, which is indicated as “Big Data.”What is Big Data?The term “big data” states to an extreme volume of data, which is also high in velocity since the more significant part of it is generated in real-time.

Big data can also be collected and analyzed easily, but it is beyond the reach of traditional databases to use, which resulted in new trends and parameters to monitor it.Why Use Retail Analytics?In the process of gathering and analyzing information in an old-fashioned way is virtually impossible and totally ineffective in today’s time.

collect
0
James Howard 2017-03-30
img

The work world is simultaneously in love and hate with meetings – from congratulatory mugs for surviving ‘another meeting that could have been an email’ to the mandatory ‘check-in’ meetings that seem to plague event the tightest of calendars.

It is generally accepted that meetings are necessary for effective work to be done.

It all comes down to planning.

There’s a specific formula that needs to be followed in order to push attendees toward action.

If you have a plan, focus on the actions required to carry it out and clarify tasks along the way, you’ll be on the road to great results in no time.

Better yet, this framework can help you empower your team to become more effective, focused and productive.

collect
0
aditi panse 2020-09-18

Summary –A new market study, “Global  SQM and CEM Market - Global Demand, Sales, Consumption and Forecasts to 2020-2025” has been featured on WiseGuyReports.SQM and CEM market is segmented by Type, and by Application.

Players, stakeholders, and other participants in the global SQM and CEM market will be able to gain the upper hand as they use the report as a powerful resource.

The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2015-2026.Also Read : https://marketersmedia.com/sqm-and-cem-market-2020-global-trend-segmentation-and-opportunities-forecast-to-2026/88976681The key players covered in this studyAdobe SystemsHPIBMOracle... Market segment by Type, the product can be split intoEFMWeb AnalyticsText AnalyticsSpeech AnalyticsMarket segment by Application, split intoSmall and Medium BusinessesLarge EnterprisesMarket segment by Regions/Countries, this report coversNorth AmericaEuropeChinaJapanSoutheast AsiaIndiaCentral & South AmericaFOR MORE DETAILS: https://www.wiseguyreports.com/reports/5621610-global-sqm-and-cem-market-size-status-and-forecast-2020-2026About Us:Wise Guy Reports is part of the Wise Guy Research Consultants Pvt.

Ltd. and offers premium progressive statistical surveying, market research reports, analysis & forecast data for industries and governments around the globe.

Contact Us: NORAH TRENT                                                      [email protected]       Ph: +162-825-80070 (US)                          Ph: +44 2035002763 (UK)                    

collect
0
Synergy Top 2021-03-19
img

SynergyTop, being the best Machine Learning developer provides services like NLP, deep learning, Image analytics, video analytics, predictive analytics, and more.

For more info visit: https://synergytop.com/services/cutting-edge-technologies/machine-learning/

collect
0
International-Industry -News 2020-03-31
img

Learning Analytics Market TrendsInterpreting the data for enhancing decision-making is one of the major process at corporate level.

With the existing tools and technology, many business organization are using the manual process to recognize the market trends.

Lack of technical expertise with respect to the implementation of analytical tool is regarded as one of the major challenge for the learning analytical toolsThe learning analytics market is categorized as tools, services, deployment, application, and end-user.By tools, the learning analytics market is sub-categorized as predictive analytics, content analytics, adaptive learning analytics, discourse analytics, analytics dashboard and others.

On the basis of service, the market is classified as training & support, consulting service, integration & implementation and others.

On the basis of deployment, the market is consists of on-premises and on-cloud.The application-based learning analytics is segregated as higher education, K-12 education, and business enterprises.

Furthermore, based on end-user, the market is classified as BFSI, IT & telecom, retail& e-commerce, education, manufacturing, healthcare, media& entertainment, and others.Global Learning Analytics Market: Segmental AnalysisThe global learning analytics market has been segmented on the basis of services, tools, application, deployment, and end-user.By mode of tools, the global learning analytics market has been segmented into content analytics, predictive analytics, discourse analytics, adaptive learning analytics, analytics dashboard, and others.By mode of services, the global learning analytics market has been segmented into consulting service, training & support, integration & implementation, and others.By mode of deployment, the global learning analytics market has been segmented into on-premises and on-cloud.By mode of application, the global learning analytics market has been segmented into K-12, higher education, and business enterprises.By mode of end-users, the global learning analytics market has been segmented into IT & telecom, BFSI, education, retail & e-commerce, healthcare, manufacturing, media & entertainment, and others.

collect
0
Carlo Prine 2016-07-05

I'd like to get an idea of what the what metrics are required for you to use an analytics platform for your blog ...as in, if these are not included its an absolute no...and then the nice to haves but not important to my growth.

I'm looking to work on a new product, and looking for feedback on what should be in analytics.

collect
0
Charles Glass 2017-04-20
img

As a digital marketer, odds are that you rely on digital analytics as a major part of your toolkit.

With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics.

But are you really getting the most out of your analytics platform?

What’s more, have you outgrown it?

Join our experts from Google and Cardinal Path to discover the advanced features available within Google Analytics 360 Suite, and what this will mean for enterprise organizations as they move down the path to digital maturity.

Register today for “Google Analytics 360 & the Move to Enterprise Analytics,” produced by Digital Marketing Depot and sponsored by Cardinal Path.

collect
0
Richard Skaggs 2017-05-02

p tldr: Just got put in charge of Google Analytics for the company I work for.

Looking for recommendations for first steps/any advice.

I've been working as a Marketing Assistant for a small manufacturing company for about three months now.

The marketing team here is small, about six people, so employees wear a lot of hats and we've worked on a pretty diverse bunch of projects thus far (writing content, QA for the new website, market-research, etc.).

It's my first job out of college (I don't have too much experience) but, career-wise, I know that I want to move towards the digital marketing/SEO/analytics side of things.

We have Google Analytics set up for our new website, so, due to the fact that it seems nobody around here really keeps an eye on it, I asked for access in order to show some initiative and hopefully learn more about the platform.

collect
0
Troy Jones 2016-06-10
img

There are alternatives to google analytics for checking how well your web site and marketing campaigns are doing

The most used web analytics platform by far is Google Analytics.

Naturally this being the web, there are dozens of free and paid for alternatives.

Analytics tools are primarily targeted at marketeers who need to understand entrances, conversion rates, user session behaviour,

Some promote features around tracking origins, others real time analytics,

Some promote themselves as end to end solutions, others position themselves as working best alongside Google analytics.

Placing java code on your web site allows analytics tools to perform its tasks.

There are web analytics tools available from :

piwik.org, is a free open source software.

Sync your customer data

and track all their activity

There are many many more to choose from including chartbeat, mint and AWstats.

collect
0
Thomas Musick 2016-12-05

And while I, for one, plan to do both of those things, I think it s also a good time to start considering some New Year s resolutions for your analytics program.

Fortunately, all of these are a good bit more realistic than getting back in shape after a month full of pie and eggnog!

1. Review your goals and KPIs

Yes, we re starting with the basics.

Do they help you make the key decisions you need to make?

But doing that work to spruce up your analytics product within your organization is well worth it to avoid having your reports sit on shelves, unread.

collect
0
Richard Lee 2017-03-09
img

A bug, first spotted on the blog of SEO consultant Christian Oliveira, in Google's Accelerated Mobile Pages (AMP) could be responsible for falsely inflating publishers' traffic numbers.Google AMP pages are designed to speed up page load times on the mobile web, by stripping out a lot of the design and advertising elements that slow the average website down.

Google AMP pages are signposted in its search results pages with a small lightning bolt image.Oliveira found that a single visitor to a website, running on Google's AMP can be reported as four unique visitors.Also, when a visitor navigates away from an AMP page to another page in the same website, but not on Google's mobile page format, the analytics software registers a person leaving the website, Oliveira said.The issue occurs because Google is serving a publisher's content on AMP pages, rather than the publisher itself, which creates a problem with analytics services.

The cookies on the AMP pages and publisher pages don't match up, creating duplicate users within analytics software — increasing bounce rates and unique visitor numbers.Oliveira conducted his tests using Google Analytics but told Business Insider any analytics provider would be affected by the bug.A Google spokesperson pointed us to a tweet from Malte Ubl, Google's creator and tech lead of the AMP project, who said the company was aware of the issue, but he added there is "not an easy fix.

"@bastanzio @christian_wilde this is essentially correct.

Should be documented somewhere as a known issue.

— Malte Ubl (@cramforce) March 2, 2017According to the website profiling tool SimilarTech, more than 700,000 websites use Google AMP, including publishers including Buzzfeed, The Daily Mail, CNN, The Guardian, and Forbes.SimilarTech marketing director Daniel Buchuk told Business Insider the Google AMP measurement bug "is a real issue that needs to be taken seriously," especially among publishers and marketers who rely on the data to make editorial and advertising decisions.

Market News-Flash 2020-06-02
img

Retail Analytics MarketThe sudden challenges created by the ongoing COVID-19 are captured effectively to exhibit the long term growth projections in the MRFR report on Retail Analytics Market .

The growth sectors of the Retail Analytics Market are identified with precision for a better growth perspective.There is no rebuffing that the landscape of retail is enduring a revolution that is unmatched in the recent phase of the business world.

The pace of revolution continues to accelerate the market of retail that is driven by progressively savvier and rising demand from consumers as well as shortening products, making it mainly challenging for retailers to keep up with every prospect.All the while, traditional avenues for growth of businesses, as well as newer forms of growth, such as online retail and expansion into international markets, are becoming more competitive than ever.The good news about the retail world is that it looks like a lot of players in the retail industry have already renowned the importance of data, through which retail is progressing.

A survey on the retail analytics market report predicts that the global retail analytics market is likely to expand at approximately USD 7 Billion by 2023 while gaining 17% of CAGR during its estimated growth course, which is between the years of 2017 and 2023.

Big data can also be collected and analyzed easily, but it is beyond the reach of traditional databases to use, which resulted in new trends and parameters to monitor it.Why Use Retail Analytics?In the process of gathering and analyzing information in an old-fashioned way is virtually impossible and totally ineffective in today’s time.

The same process indicated work organization and methods of communication.In the meantime, retail analytics solutions and strategies primarily offer intriguing possibilities for strategic planning, routine operations, and interaction with customers, bringing them to the next level in the business deals.A business being data-centric is easier to be done.

Ethan Broady 2020-10-03

In just about every area of marketing, data is king.

The array of tools available to marketers and business owners is head and shoulders above what it used to be.

Just about everyone can get access to detailed analytics about their own website.

If you’re running a podcast, having a more detailed picture of your listeners can be invaluable.

This is why podcast analytics are so important.

Market News-Flash 2020-03-26
img

Retail Analytics Market ResearchThere is no rebuffing that the landscape of retail is enduring a revolution that is unmatched in the recent phase of the business world.

The pace of revolution continues to accelerate the market of retail that is driven by progressively savvier and rising demand from consumers as well as shortening products, making it mainly challenging for retailers to keep up with every prospect.All the while, traditional avenues for growth of businesses, as well as newer forms of growth, such as online retail and expansion into international markets, are becoming more competitive than ever.The good news about the retail world is that it looks like a lot of players in the retail industry have already renowned the importance of data, through which retail is progressing.

A survey on the retail analytics market report predicts that the global retail analytics market is likely to expand at approximately USD 7 Billion by 2023 while gaining 17% of CAGR during its estimated growth course, which is between the years of 2017 and 2023.

An Overview—Retail Analytics and Big Data BasicsA positive retailer in the latest has no ability to do without up-to-date large data volumes.

In fact, broader information is required, which is indicated as “Big Data.”What is Big Data?The term “big data” states to an extreme volume of data, which is also high in velocity since the more significant part of it is generated in real-time.

Big data can also be collected and analyzed easily, but it is beyond the reach of traditional databases to use, which resulted in new trends and parameters to monitor it.Why Use Retail Analytics?In the process of gathering and analyzing information in an old-fashioned way is virtually impossible and totally ineffective in today’s time.

aditi panse 2020-09-18

Summary –A new market study, “Global  SQM and CEM Market - Global Demand, Sales, Consumption and Forecasts to 2020-2025” has been featured on WiseGuyReports.SQM and CEM market is segmented by Type, and by Application.

Players, stakeholders, and other participants in the global SQM and CEM market will be able to gain the upper hand as they use the report as a powerful resource.

The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2015-2026.Also Read : https://marketersmedia.com/sqm-and-cem-market-2020-global-trend-segmentation-and-opportunities-forecast-to-2026/88976681The key players covered in this studyAdobe SystemsHPIBMOracle... Market segment by Type, the product can be split intoEFMWeb AnalyticsText AnalyticsSpeech AnalyticsMarket segment by Application, split intoSmall and Medium BusinessesLarge EnterprisesMarket segment by Regions/Countries, this report coversNorth AmericaEuropeChinaJapanSoutheast AsiaIndiaCentral & South AmericaFOR MORE DETAILS: https://www.wiseguyreports.com/reports/5621610-global-sqm-and-cem-market-size-status-and-forecast-2020-2026About Us:Wise Guy Reports is part of the Wise Guy Research Consultants Pvt.

Ltd. and offers premium progressive statistical surveying, market research reports, analysis & forecast data for industries and governments around the globe.

Contact Us: NORAH TRENT                                                      [email protected]       Ph: +162-825-80070 (US)                          Ph: +44 2035002763 (UK)                    

International-Industry -News 2020-03-31
img

Learning Analytics Market TrendsInterpreting the data for enhancing decision-making is one of the major process at corporate level.

With the existing tools and technology, many business organization are using the manual process to recognize the market trends.

Lack of technical expertise with respect to the implementation of analytical tool is regarded as one of the major challenge for the learning analytical toolsThe learning analytics market is categorized as tools, services, deployment, application, and end-user.By tools, the learning analytics market is sub-categorized as predictive analytics, content analytics, adaptive learning analytics, discourse analytics, analytics dashboard and others.

On the basis of service, the market is classified as training & support, consulting service, integration & implementation and others.

On the basis of deployment, the market is consists of on-premises and on-cloud.The application-based learning analytics is segregated as higher education, K-12 education, and business enterprises.

Furthermore, based on end-user, the market is classified as BFSI, IT & telecom, retail& e-commerce, education, manufacturing, healthcare, media& entertainment, and others.Global Learning Analytics Market: Segmental AnalysisThe global learning analytics market has been segmented on the basis of services, tools, application, deployment, and end-user.By mode of tools, the global learning analytics market has been segmented into content analytics, predictive analytics, discourse analytics, adaptive learning analytics, analytics dashboard, and others.By mode of services, the global learning analytics market has been segmented into consulting service, training & support, integration & implementation, and others.By mode of deployment, the global learning analytics market has been segmented into on-premises and on-cloud.By mode of application, the global learning analytics market has been segmented into K-12, higher education, and business enterprises.By mode of end-users, the global learning analytics market has been segmented into IT & telecom, BFSI, education, retail & e-commerce, healthcare, manufacturing, media & entertainment, and others.

Charles Glass 2017-04-20
img

As a digital marketer, odds are that you rely on digital analytics as a major part of your toolkit.

With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics.

But are you really getting the most out of your analytics platform?

What’s more, have you outgrown it?

Join our experts from Google and Cardinal Path to discover the advanced features available within Google Analytics 360 Suite, and what this will mean for enterprise organizations as they move down the path to digital maturity.

Register today for “Google Analytics 360 & the Move to Enterprise Analytics,” produced by Digital Marketing Depot and sponsored by Cardinal Path.

Troy Jones 2016-06-10
img

There are alternatives to google analytics for checking how well your web site and marketing campaigns are doing

The most used web analytics platform by far is Google Analytics.

Naturally this being the web, there are dozens of free and paid for alternatives.

Analytics tools are primarily targeted at marketeers who need to understand entrances, conversion rates, user session behaviour,

Some promote features around tracking origins, others real time analytics,

Some promote themselves as end to end solutions, others position themselves as working best alongside Google analytics.

Placing java code on your web site allows analytics tools to perform its tasks.

There are web analytics tools available from :

piwik.org, is a free open source software.

Sync your customer data

and track all their activity

There are many many more to choose from including chartbeat, mint and AWstats.

lovelys lovelys4 2018-10-01
img

Analytics Path is providing Top Courses In  Big Data Analytics Training In Bangalore-“Analytics Path” training institute will surely help the aspirants in making an outstanding career in the field of data-driven analytics through our evolved training program of Big Data Analytics Course In Bangalorehttp://www.analyticspath.com/big-data-analytics-training-in-bangalore

Joseph White 2016-05-19
img

ThoughtSpot, a search-driven analytics service for enterprise, announced today that it snagged a $50 million investment led by General Catalyst Partners.Based in Palo Alto, California, the business intelligence startup just opened offices in London.

The company said it will use the latest funds to fuel technology advancement and further global expansion.

The businesses of the future will not wait days or weeks for reports to be built.

And the analytics teams of the future will no longer be report factories, said ThoughtSpot s CEO, Ajeet Singh.

We create a win-win scenario for both groups — business people get data instantly to make decisions, while analytics teams can focus on more advanced analyses.

Geodesic Capital and existing investors Lightspeed Ventures and Khosla Ventures also participated in the round.The series C round brings ThoughtSpot s funds to at least $90 million.

Brian Williams 2017-11-10
img

It has become an indispensable part of our digital communications strategies and delivers measurable results in branding, leads and sales.

The world of social media may be dynamic and constantly evolving, but one thing always remains constant: the steady pattern of growth.

And businesses are clamoring to get a piece of the action.

Social media analytics: staggering predictions

The social media sphere has become insanely crowded and competitive.

Businesses need to leverage the power of social reviews and track their results so that they can devise more effective strategies, which makes social media analytics all the more important.

James Howard 2017-03-30
img

The work world is simultaneously in love and hate with meetings – from congratulatory mugs for surviving ‘another meeting that could have been an email’ to the mandatory ‘check-in’ meetings that seem to plague event the tightest of calendars.

It is generally accepted that meetings are necessary for effective work to be done.

It all comes down to planning.

There’s a specific formula that needs to be followed in order to push attendees toward action.

If you have a plan, focus on the actions required to carry it out and clarify tasks along the way, you’ll be on the road to great results in no time.

Better yet, this framework can help you empower your team to become more effective, focused and productive.

Synergy Top 2021-03-19
img

SynergyTop, being the best Machine Learning developer provides services like NLP, deep learning, Image analytics, video analytics, predictive analytics, and more.

For more info visit: https://synergytop.com/services/cutting-edge-technologies/machine-learning/

Carlo Prine 2016-07-05

I'd like to get an idea of what the what metrics are required for you to use an analytics platform for your blog ...as in, if these are not included its an absolute no...and then the nice to haves but not important to my growth.

I'm looking to work on a new product, and looking for feedback on what should be in analytics.

Richard Skaggs 2017-05-02

p tldr: Just got put in charge of Google Analytics for the company I work for.

Looking for recommendations for first steps/any advice.

I've been working as a Marketing Assistant for a small manufacturing company for about three months now.

The marketing team here is small, about six people, so employees wear a lot of hats and we've worked on a pretty diverse bunch of projects thus far (writing content, QA for the new website, market-research, etc.).

It's my first job out of college (I don't have too much experience) but, career-wise, I know that I want to move towards the digital marketing/SEO/analytics side of things.

We have Google Analytics set up for our new website, so, due to the fact that it seems nobody around here really keeps an eye on it, I asked for access in order to show some initiative and hopefully learn more about the platform.

Thomas Musick 2016-12-05

And while I, for one, plan to do both of those things, I think it s also a good time to start considering some New Year s resolutions for your analytics program.

Fortunately, all of these are a good bit more realistic than getting back in shape after a month full of pie and eggnog!

1. Review your goals and KPIs

Yes, we re starting with the basics.

Do they help you make the key decisions you need to make?

But doing that work to spruce up your analytics product within your organization is well worth it to avoid having your reports sit on shelves, unread.