To maximise the number of people you attract, connect, and convert, your social media accounts need to be built.
If your brand is still unknown on social media, before you indulge in any social media exposure, you will need to concentrate on your corporate accounts.
The system for search marketing is based on keywords.
Search marketers know it's important to conduct ongoing keyword research and keyword analysis for the success of organic and paid search marketing.
Keyword research, however, is still highly effective in targeting social media.
Instagram is predominantly a visual tool, which mistakenly leads some marketers to conclude that Instagram marketers are not interested in keyword analysis.