The company is using an approach known as geo-push to make highly targeted offers.
It consists of two components:
- A location-based app that tracks users via GPS or cell tower signal; and
- Geo-fences, virtual boundaries around Starbucks coffee shops. Crossing them triggers a specific action in the app, such as sending a promotional notification.
By combining GPS data and users’ purchase history, you can anticipate user desires and power-up your business.
While the actual materialized results are yet to be confronted and analyzed, the industry is riding on the newly marketed avenue of customer experience.
Location-based services will have a world of impact suddenly dropping on the heads of the smartphone users.
Hurdles on the way for location-based applications
Amidst all the stakes being placed on the rising trend of location-based mobile applications, there lies a considerable risk still to be mitigated effectively.
For instance, there is an introvert individual who likes to keep it to himself and doesn’t allow the location generally to be switched on.
However, for using travel or a short commute app, he switches on the location and in the meantime receive notifications from the respective application which might not attract him and increase the risk of bouncing off.
The Indoor Location-Based Service Market research report provides the latest industry data, growth, key segments and future trends on the basis of the detailed study.
This market report also allows you to identify the future opportunity and growth rate of the leading segment based on regions and countries.The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide.
The major players in the indoor location-based service market include Apple Inc., Cisco Systems Inc., GloPos Technologies, Google Inc., HERE Holding Corporation, Inside Secure Corporation, IndoorAtlas Ltd, Micello, Inc., Microsoft Corporation, Navizon Inc., and Others.
This section includes a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.Get more information on "Global Indoor Location-Based Service Market Research Report" by requesting FREE Sample Copy athttps://www.valuemarketresearch.com/contact/indoor-location-based-service-market/download-sampleMarket DynamicsThe rising number of users of smart devices across the globe is driving market growth.
Increasing use of location-based services for navigation is again boosting the market growth.
Along with this, increasing penetration of mobile devices globally is further fuelling market growth.