Let me explain in 50 words.Your landing page is a tool to kill two birds with one stone.It’s a free, no-code approach to validate your business idea and find early adopters.Also, it’s a reliable marketing tool to collect customers’ data in exchange for valuable materials like eBooks, white papers, or free templates.In detail, a lead generation landing page is like your Internet business card.The primary purpose of the landing is to collect personal information of potential customers, leads.
It would help you to “warm-up” these people to transform them into payable customers as soon as they showed interest.Because if there are no leads, there are no sales.
The landing page could be a product itself and significantly cut the cost of an MVP.This page is all about making users do their first action: subscribe, sign up, leave an email address, or make a purchase.You see that page while scrolling through Amazon Prime.
Or when you consider signing up as an Uber driver.
Or while visiting the Snapchat website.These landing pages show us how companies (frankly speaking, it could be any type of business) engage users in their products.A landing page provides the customer with compressed, focused data to create a clear meaning of what a company or product does.
People you aim to attract are just at the awareness stage of your service or product.And the landing page should catch this aha moment to involve people in your marketing.Collecting data is the easiest way to start a leads warming-up campaign.