While the full fruition of Augmented Reality (AR) is still many years down the road, recent moves by companies in the AR space have shown that AR is, and will continue to be, big business.
AR start-ups and existing companies looking to blend AR into their present offerings continue to seek ways to monetize the growing AR trend.While the space is fraught with risk, there are some business models that, if done right, can be sure-fire roads to success.What are some of the top augmented reality business models?HARDWARERight now, the technology is such as AR users need a special type of glasses or a specially outfitted phone in order to play around in augmented worlds.
Apple bought the German augmented reality start-up Metaio for over $34 million.
Companies are already jumping on the opportunity to engage potential customers in virtual sensory experiences through augmented reality.According to an article published to TechCrunch.com, “As advertising formats emerge, from virtual banner equivalents to full-blown, native AR/VR formats such as The Martian VR Experience, AR/VR advertising could follow the path blazed by web and mobile.
With one-third of global advertising and half of all Chinese advertising in web/mobile in 2016, platform change means serious business for advertisers.
AR/VR advertising is more immersive than any rich media (when done right), and ad spend should follow the eyeballs.”Cont.