These SEO strategies change with time as per revisions in the Google algorithm, latest trends and user’s online behavior.
Though development of Android or iOS app is undoubtedly an important element that defines its success, but getting recognition and desired visibility in the App Store is much more significant.
With millions of apps already existing in the store, how would your app make an outstanding place there?
The real challenge for developers is to get your app surfaced higher than millions of other competitors in the app store search results.
App store optimization is a marketing approach that prepares the app to face the cut-throat competition and make a remarkable place for itself in the marketplace.
Search algorithms of Google Play and iOS App Store scan the app name while any user runs the search query.
To help you boost your app store ranking together with your app marketing strategy, we have noted some of the basic points with whom you will get how ASO actually works.
And mind it, the number is growing day by day.
These numbers are enormous and staggering especially if you are a developer or an owner of the business with a need for an app.
We at Kaizen have developed various techniques to get your app noticed.
First things first, what is App Store Optimization
Just like online marketers use search engine optimization, or SEO, to induce their web pages ranking highly in Google’s search results, app developers should use App Store optimization, or ASO, techniques to urge their app to the highest of app store search results.
However, most product owners tend to focus on getting publicity for their app and pushing it on social media, instead of doing one simple thing – performing app store optimization (ASO).
Similarly to Google, both Apple Store and Google Play take certain factors and signals into account when they decide which apps to show first to the user.
And in this guide, we’ll break down the key app store optimization practices to follow.
Here are two descriptive titles for to-do lists apps, which currently rank in top-6 for “to-do list” search:
According to a recent case study by Tune apps with keywords in title tend to rank 10.3% higher than those without keywords:
However, do mind the official App Store Review Guidelines, which clearly disapproves keyword stuffing in app titles and descriptions: