However, most product owners tend to focus on getting publicity for their app and pushing it on social media, instead of doing one simple thing – performing app store optimization (ASO).
Similarly to Google, both Apple Store and Google Play take certain factors and signals into account when they decide which apps to show first to the user.
And in this guide, we’ll break down the key app store optimization practices to follow.
Here are two descriptive titles for to-do lists apps, which currently rank in top-6 for “to-do list” search:
According to a recent case study by Tune apps with keywords in title tend to rank 10.3% higher than those without keywords:
However, do mind the official App Store Review Guidelines, which clearly disapproves keyword stuffing in app titles and descriptions:
To help you boost your app store ranking together with your app marketing strategy, we have noted some of the basic points with whom you will get how ASO actually works.
And mind it, the number is growing day by day.
These numbers are enormous and staggering especially if you are a developer or an owner of the business with a need for an app.
We at Kaizen have developed various techniques to get your app noticed.
First things first, what is App Store Optimization
Just like online marketers use search engine optimization, or SEO, to induce their web pages ranking highly in Google’s search results, app developers should use App Store optimization, or ASO, techniques to urge their app to the highest of app store search results.
Creating an app can be a lot of work.
Feel free to jump to one of these methods if you are interested in a specific one:
Don’t forget to reach out to your iOS development company to implement them right away.
This means in this battle, ASO is seven times more effective than SEO regarding mobile apps.
Since the June 2017 the limit was reduced to puny 30 characters.
The people searching for a Pokemon game will never download your e-commerce app even if it somehow reaches the top 10 results (and those who did download would be furious enough to leave a negative review which isn’t worth the trouble).
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Business developing their own android app, but proper research revealed that iPhone app development with quality in all perspective returns convincing return of benefits (ROI).
These SEO strategies change with time as per revisions in the Google algorithm, latest trends and user’s online behavior.
Though development of Android or iOS app is undoubtedly an important element that defines its success, but getting recognition and desired visibility in the App Store is much more significant.
With millions of apps already existing in the store, how would your app make an outstanding place there?
The real challenge for developers is to get your app surfaced higher than millions of other competitors in the app store search results.
App store optimization is a marketing approach that prepares the app to face the cut-throat competition and make a remarkable place for itself in the marketplace.
Search algorithms of Google Play and iOS App Store scan the app name while any user runs the search query.
Avoid major and minor pitfalls in your app's functionality or usability as soon as possible. QA and testing is one of the most important stages of application development which contributes to higher customer satisfaction and better user experience.
