logo
logo
AI Products 

App Store Optimization (ASO): 6 Best Practices

avatar
Rogers Lolita
App Store Optimization (ASO): 6 Best Practices

However, most product owners tend to focus on getting publicity for their app and pushing it on social media, instead of doing one simple thing – performing app store optimization (ASO).

Similarly to Google, both Apple Store and Google Play take certain factors and signals into account when they decide which apps to show first to the user.

And in this guide, we’ll break down the key app store optimization practices to follow.

Here are two descriptive titles for to-do lists apps, which currently rank in top-6 for “to-do list” search:

According to a recent case study by Tune apps with keywords in title tend to rank 10.3% higher than those without keywords:

However, do mind the official App Store Review Guidelines, which clearly disapproves keyword stuffing in app titles and descriptions:

collect
0
avatar
Rogers Lolita
guide
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more