The internet is filled with stories from bloggers who made it into the upper tier by just writing content. Such rags to riches stories may have inspired others to go down the same path. However, it is not as easy as it may look. Apart from the tiny struggles, the major problem that many would-be bloggers face is that nobody bothers to share their blogs.
Reasons for this kind of situation can be many and the only thing that matters is that you should be able to identify the problem and work on it to solve it. Below, we have mentioned a couple of problems along with a solution to help you in your cause.
Problem #1: Blog Posts Lacking in Great Visual Elements
Recent research has discovered that online users only read 20% of the entire content. In other words, they are only scanning your content to see if it is worth reading or not. This issue intensifies if your blogs are missing visual content. This is because visual content pops out, demands attention and causes to users to linger more. That said, not having great visuals or graphics instantly transform the blog posts into a boring piece causing users to leave without sharing it.
Do this Instead: Since visuals can hold people’s attention, try to incorporate them into your blog posts. Break up the solid block of text with a gif, video, infographics, or pictures. You can also rely on memes if that helps. By incorporating great visual elements, your readers would instantly want to share it with their peers.
Problem#2: Ignoring Readers’ Needs While Producing Content
One of the best ways to turn off the readers is by writing posts in a way that pleases you and not your readers. Generally, people read blogs to learn about new stuff or to gain crucial information. If your blog posts fail in this department, they will hesitate before sharing your posts.
Do this Instead: Since you want readers to share your content, you should take your readers’ preferences into your consideration. Start with social media platforms and identify the topics popular among your target audience. Additionally, you can create a survey to gather a plethora of information regarding your audience’s needs.
Once you are done with that, you will end up with plentiful data that could be your next blog post and if it provides valuable information, your audience will share it.
Problem#3: Absence of a User-Friendly Sharing Process
Sometimes your content is just plain and boring which stops users from sharing it. However, if your blog posts contain a plethora of crucial information and are still not getting enough shares, then there is something wrong with your sharing strategy.
Either your website’s sharing process is too complex or your users are just having a hard time finding your content online (because of a complex sharing system).
Do this Instead: Sharing is only possible if it is one click away. That said, always accompany your blog posts with all the social media widgets to help users share content with ease. You can also self-promote by asking users to share posts on their social profiles.
Problem#4: Posting Blogs on the Wrong Platform
Having a profile on every social media platform is a smart business move. What is not smart is sharing your blog posts on platforms that experience the least amount of activity from your target audience.
Constantly sharing your blog posts on platforms that are not hot among your followers would not only result in a few meaningless shares, but it would also hurt your website from an SEO perspective.
Do this Instead: Find out where your target audience hangs out the most and share your blog posts there. For instance, if Facebook is your audience’s preferred platform, then it should be the focus of your blog posts and vice versa.
All in all, you have to do some research to find out which platform allows users to interact the most with your blog posts; and direct your focus towards it.
Problem#5: Blogs lack Personality
No two people are alike and the same should be applied to your blogs. If you have spent a considerable amount of time trying to copy some else’s blog posts, then you would not go far. Additionally, if your blog posts discuss the information that is already published on a couple of other blogs, your followers will not share your content.
Do this Instead: To make an impact, you need to identify your unique perspective and try to incorporate it into your blog posts. If other blogs are discussing something on the surface level, then you could take things to a deeper level. Whatever you do, just show off your unique perspective, share your opinions and you will stand out.
Problem#6: Factual, Spelling or Grammar Errors
When your blog posts are riddled with mistakes, your followers would feel hesitant in sharing it. This is because they do not want other people to go through a badly-written piece as they did. Moreover, a few mistakes can be forgiven; however, if the same errors are present in each of the blog post, then you might as well delete your blog altogether!
Do this Instead: Never treat editing and proofreading as an afterthought. Prioritize it and always ensure to have your pieces thoroughly checked for writing issues. You can also take help from online tools like Grammarly to self-edit.
Problem#7: Does not Offer any Value
At the end of the day, it all comes down to the actionable value. If your blog posts are not making your followers say ‘that is some great information and I have to share it with my friends!’ then your blog has failed its purpose. It does not even matter if you are producing content that is liked by your followers or not because if it has value, it will be shared.
Do this Instead: Try to explore and address all the pain points of your audience in a general way. If your blog title starts with ‘HOW’ then make sure that your blog post covers the topic in a convincing manner. Regardless of what you decide to write on, always ensure that you are covering the topic in a manner that satisfies your audience. Only then would your audience be ready to share your posts!
Takeaways
The art of blogging is getting competitive. Just as much as it is difficult to maintain a readership, having your audience share your blog posts is equally taxing. However, with great content and the right strategies, one can easily conquer this aspect of the blogging world!
If working on the above reasons does not help much, then you should look into digital marketing services, as they can provide assistance when it comes to visibility and sharing woes!
