Local SEO is no longer about small businesses and retail shops –– all businesses today will benefit from local SEO.
While many businesses never focussed on this aspect before, the fundamental need to ‘localise’ business content has become more important than ever before –– and is an inherent part of most modern marketing campaigns.
Search Engines Love Local Businesses
Search engines tend to show favouritism towards smaller and more local companies.
So it is important that you understand how to build your SEO strategy based on your local area.
Search engines like Google also enable small-business owners with more opportunity for success through analytical tools to help companies build their online presence.