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PPC and SEO are both highly effective tools in your digital marketing toolkit, and when they work together complementing each other, nothing’s better than that.Your Google ranking determines your website exposure.
Advertisements are gaining more prominent positions on the SERPs with the latest Google updates.With this in mind, it has become more important now than ever to pay attention to both your SEO optimization as well as PPC marketing strategies to get a step ahead in the competition.While one can achieve remarkable results from either one of them, why not level up your game and enjoy greater rewards with both of them working as a pair?But how?In this blog, we are going to discuss all you need to know to incorporate SEO into your PPC marketing campaign to take advantage of both of them.SEO & Pay Per Click MarketingSEO or Search Engine Optimization is a marketing strategy that employs several tactics like keywords, backlinks, mobile optimization, content, and so on to boost the visibility of a website on SERPs.
You can do this by optimizing your site’s loading speed, developing quality content, using quality backlinks, etc.
You must also consider the user experience in this strategy.On the other hand, just like SEO, PPC is a marketing strategy, although here, the aim is to drive traffic to your site.The one and probably the most prominent difference between PPC and SEO is that you “pay” for the traffic in PPC.
You can create valuable, informative, and engaging content using those keywords, which will help you rank higher in search results.If you do this correctly, you will be able to recapture the traffic your PPC ads were driving earlier, using the SEO strategy.
Moreover, this traffic will be ‘long-term’ unlike that of paid campaigns.Another method is to use long-tail keywords instead of generic ones as they cost more.
