With the aim of attracting younger customers, Abdul Fares, owner of the marabraz invests in advertising with humorist
All those who know the retailer Marabraz know that the company has always had as its moniker the duo sertaneja Zezé de Camargo & Luciano that came with the company since the year 1997.
However, even being a company that operates in the market for many years, the Marabraz felt recently the need to broaden their horizons and invest in other types of advertising, aiming to attract customers of all age groups to buy their products.
For both, the entrepreneur and partner Abdul Fares bet in the profile relaxed comedian Fabio Porchat, and exposes: “He is able to impact customers the way they want to be approached: with creativity and irreverence, to wake up the curiosity in getting to know our stores, in addition to stimulate the consumption of our products.”
But no need to worry, as the partnership with the duo Zezé & Luciano will be maintained, after all, the singers are part of the success story of the shops Marabraz, it being impossible to dismiss the singers, concludes Abdul Hadi Fares.
Exclusivity is one of the promises of the brand to products that will be marketed via e-commerce.
The network of department store returns at full strength by adhering to this modality as part of the strategy to reach the segment.
The project is administered by the partners and cousins, Abdul Fares and Nader Fares.
Products for the home and decoration are among the options that the consumer may find on the site, which will be released by the end of this semester as stated Abdul Fares, “The forecast is that it will be held in the month of June.
Actions of expansion for this year are in full swing, this is because within the business planning of the company Marabraz, is the expansion in the number of stores in shopping centers with focus directed to the public A and B. Today there are 130 units in several cities of the state of São Paulo and the forecast is to open 8 more stores.
Recently, the network launched an international credit card because, according to Abdul Fares, The classes a and B also have the culture of pay purchases in our country.
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