Retail store lighting isn’t difficult, and why there are numerous street brands getting it wrong? Here’s Technilux’s best tips for obtaining it right.
1. Light layer
A basic retail lighting style includes two components, accent lighting and ambient lighting. However, you can combine them, and it is vital for your store’s individual look, but you must ensure the ambient is low enough to permit the accent to punch through to the merchandise.
2. Match the lighting with Brand
The lighting style – and also the fixtures – ought to match the brand’s values. As a general rule, customers associate close with low price and accent with upmarket. Some stores – TKMaxx, Boots, Lidl – are close solely, whereas some – Abercrombie & foulmart, Hollister, SuperDry – are accent solely, to nice impact.
Source: Every Retailer Should Know These Lighting Tips