If you belong to one of the following categories of people who:
1) know little or nothing about social media marketing,
2) are interested in using these techniques but do not know how,
3) do not believe that a social media marketing strategy can bring any benefit to a website of a company selling goods and services
I recommend that you read this article.
Social media marketing is the process of promoting a website or a business conducted on the Internet through social media channels, allowing to build interest in the offer, valuable links to the promoted website and huge traffic (increased number of unique website users).