Social Media has crept into all possible aspects of our lives.
Social Media Marketing is not a new concept, but it is a trending one for sure.
Businesses are focussing on engagement more than likes and followers on their social media handles.
Now, organic reaches are much harder to achieve, hence it is very important to include really engaging, interactive, and interesting content for your marketing that attracts your target audience.
It is created by users with free will who are happy and satisfied with the quality of your products and services.
Social Walls- Perfect Solution To Display UGC
We mean, it is easy if you are not expecting any fruitful results, but certainly not when you desire an influential impact on both the market and your revenue.
Yes, that’s how user-generated content works.
In fact, a survey reports that Instagram accounts that regularly run contests grow about 70% faster than the accounts that don’t.
You can share some relatable posts and can ask your followers to tag a friend and share their thoughts about it
Another fun and intimate social media marketing idea is to post behind the scenes pictures or videos of your brand.
For instance, if you are a restaurant, then you can post a video of your chef preparing some delicious food.
It is basic human nature to form communities around work, common interests, and passions.
Hosting UGC campaigns to display earned media for your brand to your audience is a great way to leverage the ongoing trends for your brand promotion.
What it did was, it embedded a social media hub on the home screen of its official website which displayed photos of actual users and customers of their real-estate projects fetched from their social media profiles, and thus displays social proof of the quality of their projects.
In order to spread this cause, the brand encouraged the dog owners themselves to post selfies with their dogs using the hashtag #HollywoodSelfie on social media.
During one of its events/conferences in Dubai, SMW actually displayed user-generated social media content to boost audience engagement and interaction with event happenings.
Attendees and non-attendees could share their feedback, opinion, join in a conversation and be a more integrated part of the whole event.
User-generated content on social media helps you to reach that goal.
UGC is the best way to relate with the people.
User-generated content is an amazing way to lower the gap between the customer and the brand.
Immediately reach the people whenever you see that you are tagged in someone’s stories and ask them if you can share them in the Instagram stories.
The best thing is you will always get the answer yes.
4 Use UGC In Ads