Why do you think almost every commodity and service comes in a "millennial version"? Time and again, brands and products have successfully reminded us that the millennial consumers are a completely different group of entities, who have little care for traditional marketing and advertising. Millennial consumers of Los Angeles want to experience new emotions, and they value an exclusive experience over material possessions any given day.
That has thrown a new challenge towards the marketing experts of today. Although experiential marketing has been around for decades now, very few businesses have the marketing teams ready to implement event-based or tour-based marketing plans. The current marketing demographics show that experiential marketing is once again in high demand.
Marketing and psychology
Research shows that the unconscious and subconscious parts of the human mind play significant roles in determining 90% of the buying decisions. It is in the interest of every manufacturer and seller to make their way into this part of the human brain. The only way to cement a brand's presence in the human mind is by eliciting genuine emotions by leveraging exclusive experiences for brand veterans.
Building something immersive
Brands across the US are adopting marketing tools that enable them to create immersive experiences, with or without the use of advanced digital tech. Whether one wishes to develop interactive two-way out of home adverts or arrange a mobile tour truck; consumers are ready to enjoy their exclusive experience, more than they were ever prepared to watch another TVC or admire a billboard. New tech gives new ways for the brands to extend their relationship with their target consumers. Nothing works better than luring potential customers with an event to command their trust and loyalty. The presence of a connection between the consumer and the brand strengthens the possibility of higher sales and faster conversions.
It’s time to do away with traditional marketing and ads
Brands all across Los Angeles now turn product customization, and brand activation into fun experiences for the customers. A considerable part of experiential marketing involves dispersing product information or educating the target audience, without giving them a whiff of the plan. There was once a time when educating the audience meant long-form copies for ads, the kind that we see on vintage print advertisements or telecasting lengthy TVCs with the hope that the target audience shows some interest. However, it is more than insane even to expect the millennial consumers of LA to show interest in lengthy copies and TVCs that do little but disperse dry information.
The millennial buyers are a smart lot. They want something that makes them feel special and evokes their genuine emotions. Without engaging in event-based marketing, brands have no other budget-friendly and ROI-friendly options that can offer them the same results. To learn more about the tips and tricks of experiential marketing visit the best experiential marketing agency Los Angeles.
Technology in experiential marketing
Whether it is a VR app that shows the potential buyer how new furnishing will look in their home, or it is an escape room setup that takes the participant through the different stages of the brand experience; today’s brands know well how to command the attention of the target audiences. Today’s apparel makers and accessory brands offer virtual wardrobes, and makeup brands offer smart mirrors that “apply” makeup on the reflection of the participant. Arranging for such exclusive experiences for your Los Angeles audience can create lasting impressions on the participant and cement the brand recall for years to come.
Experiential marketing is all about the finer things
In a highly competitive market, brands must take the extra step to improve their marketing presence, make themselves prominent to their audiences, and strengthen their recall without investing in million-dollar billboard and TVC ideas. Even the simplest gift cards and free samples at the end of a quiz or contest can become a part of your experiential campaign in LA that seals your presence in the consumer's mind. Experiential marketing is a beautiful blend of marketing tactics with the science of the mind. The goal of every experiential marketing campaign is almost identical – the use of an interactive opportunity to educate the audience, to strengthen the consumer-brand relationship and to gather potential leads from the interactions.
Why should you not be afraid to try experiential marketing?
Many brands in Los Angeles still shy away from investing their fortune on experiential marketing since there is no immediate return. Except for a few media companies that created ticketed events, almost all the others, who engage in event-based marketing accept new leads and newly registered "participants" to be their returns. After all, the only way to boost sales is by promoting a brand's reach and impact on the audience. Therefore, new leads often convert into new sales after easy follow-through steps like sending "thank you" emails or mailing coupons for first-time customers. Moreover, modern marketing technology has enabled the businesses to track the performance of any event via novel tools that can track social media mentions, opening rate of emails and monitor sales activities over the next few quarters.
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