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Customer engagement platform is designed for enterprises looking to communicate with their users across multi channels  like WhatsApp, Telegram & Slack but also traditional channels like SMS and Email.

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AT A GLANCEThe face of the pharmaceutical industry is rapidly changing from R to directly interacting with their customers.With changing demand and expectations, technology will be more important than ever to establishing a fortified system that brings together businesses and their customers.The conventional chain of interaction between the pharmaceutical sector and its customers involving healthcare professionals is set to undergo a change to help the pharmaceutical industry better understand and manage customer expectations.For years the pharmaceutical sector has operated in silos, in terms of understanding and managing their customer base.

While there has been considerable change in the technology used for research and development, when it comes to customer experience and engagement in the pharmaceutical industry, there is still a long way to go.

There is a growing need for the merging of customer management, meeting demands for particular drugs etc.

using complete solutions like Microsoft’s Dynamics 365 line of products.It’s become obvious that technology will play a critical role at the forefront of customer engagement, sales and marketing departments.

The financial impact has caused significant distress for the chemical industry, and top-level executives rethink their finance allocation policies to ride through these distressing times.2.Leverage Technology for Stakeholder ManagementIn a connected world, it is essential for pharmaceutical companies to understand and cater to the needs of different stakeholders in order to ramp up sales and reach their target customers more effectively, including generic drug manufacturers, biotech firms, physicians, chemists and more.

Technology plays a crucial role in this scenario by providing tools like the aforementioned Microsoft Dynamics 365 products that enable sales teams to connect with different stakeholders through a centralized system.FIGURE 1:Customer Engagement in the Pharma Sector Through Technology3.Redefine Customer Engagement Strategy with a Sales-driven ApproachFor years, the pharmaceutical sector has by and large been driven through its approach towards research.