This article will tell you the m-commerce trends you can use to retain and attract customers
The power of Augmented Reality first became known to the mainstream world with explosive Pokemon Go used by millions of people.
Augmented Reality blends both physical and virtual worlds, offering an enhanced picture where digital content is superimposed on user’s actual surroundings.
By doing so, AR takes human interactions to a new level and makes information consumption an immersive experience and gives ecommerce users power to make clear, stronger purchase decisions.
Lily’s virtual trial rooms in Shanghai metro is the best virtual trial room example where user’s image is matched to the clothes they select.
AR is pushing boundaries on social media landscape as well by allowing ecommerce companies more opportunities to engage their audience.
At the moment, there are still 77% of buyers who abandon carts before completing the purchase, which demonstrates how customers insist that ecommerce companies and retailers should invest in AR technology to transform their shopping experience.
So as an e-commerce business owner, it is essential that you take steps for improving the user experience of 81% of smartphone users in the US.
Comscore tells us that the age group which spends the most time on apps every month is 18-24-year-olds as of 2015.
They spend a good 90.6 hours on smartphone applications and 34.7 hours on tablet apps.
Native apps are particularly suitable for a platform.
These apps are developed by programming languages that are particular to a specific store.
Secondly, usability relates to the ease of navigation.