
So as an e-commerce business owner, it is essential that you take steps for improving the user experience of 81% of smartphone users in the US.
Comscore tells us that the age group which spends the most time on apps every month is 18-24-year-olds as of 2015.
They spend a good 90.6 hours on smartphone applications and 34.7 hours on tablet apps.
Native apps are particularly suitable for a platform.
These apps are developed by programming languages that are particular to a specific store.
Secondly, usability relates to the ease of navigation.