What is influencers marketing and how can it help you in promoting your brand?
The marketing of influencers is a novel marketing strategy is to achieve a series of partnerships between brands and companies and those with high visibility and prominence on the Internet, which is known as 'influencers' .
Internet, and especially social networks, have generated the appearance of a number of people , who in traditional media would be more or less the equivalent of celebrities or celebrities, who have become references for a large number of users .
These influencers are characterized by having a lot of hook and charisma in the virtual world . Some of them, like youtubers, have channels with thousands of subscribers and followers.
Obviously, these kings of social networks are authentic diamonds in the rough for brands , since a critique of theirs of a certain product or simply their appearance using a clothing brand or other article can raise many popular acceptance of a particular brand and, therefore, raise sales like foam.
marketing de influencers
The advantages of influencers marketing
The main benefits of using influencers marketing techniques in our campaigns are the following:
They are able to amplify the positive messages of our brand or company.
It generates a lot of conversation on the net about our products or services.
Traffic to our website or the landing page of our campaign is increased.
The influencers are very followed by a target audience with a great buying capacity and very consumerist: the millennial generation.
If designed well, a campaign with influencers does not have to be very expensive, and a satisfactory and profitable return on investment (ROI) can be achieved.
The brand gains reputation and prestige.
How to design an influencers marketing campaign?
To design a good influencers marketing strategy so that it fits into our general marketing campaign, we must follow these steps:
The first thing we have to do is identify the most relevant influencers and, above all, those that best fit our products and the values ??of our brand or company.
Once the influencer (or influencers) that interests us for our campaigns is identified, we must achieve a favorable attitude on our part towards our product or service.
We have to get from the influencer positive reviews towards our brand or product.
Another option is the insertion of some advertisement, more or less undercover, during the occurrences (contents) of these influencers.
We can also invite you to launch our products in order to promote them.
What do marketing professionals think?
The majority of marketing and advertising professionals are in favor of these types of campaigns because they consider them effective. Likewise, a study entitled Augure Report on the status of influencers marketing states that many companies are investing up to 20% of their budget in this type of campaigns and the intention is to increase spending on this item .
The ethical issue
In the use of influencers marketing, sometimes there is a conflict of ethical character and professional honesty. The point is that, many times, influencers are dedicated to using or talking about a particular brand or its products in public, receiving in return some kind of remuneration or consideration.
The problem is that many times you do not act with sufficient transparency. That is, it seems that the influencer is making a critique of a product because it is his true opinion, forgetting that he actually does it in exchange for something. In these cases, it is possible to speak of a lack of honesty and a certain level of deceit to his followers, who do not have to know that the commercial interests of brands and companies are hidden behind the opinion of their leader.
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