Social Media Marketing
Social media marketing (SMM) is a type of Internet marketing that involves using electronic tools to promote brands, products, and services.
This includes social networking sites like Facebook, Twitter, YouTube, Instagram, LinkedIn, and Pinterest. SMM is a highly effective way to market products and services online. seo consultant services
In fact, 40% of people who use social networks would rather receive promotional information from companies they know and trust.
And let's not forget about search engines! Search engine optimization (SEO), is often associated with digital marketing because SEO optimizes websites to rank high on search results pages.
However, SEO is only one part of digital marketing; digital marketers should always strive to improve their clients' conversion rates.
Email Marketing
Email marketing is a method of promoting your business via email messages to past customers, potential customers, and contacts.
There are many different types of email marketing including transactional emails, newsletters, targeted/personalized content, automated emails, etc. Many businesses send out hundreds if not thousands of emails per day.
To reach these consumers where they spend time reading and responding to emails, make sure you have a well-designed email campaign.
Content Marketing
Content marketing is one of the best ways to attract new customers and retain existing ones. When done right, content marketing provides value to users while helping them solve problems.
Consumers want to feel like they're getting something worthwhile when interacting with a brand. If you don't provide any value, then you lose out on the relationship.
Mobile Marketing
Mobile devices are becoming increasingly popular across the world. People love to use mobile phones to stay connected to friends, family, work, and entertainment.
As a result, mobile traffic has grown exponentially over the years. Today, more than 50% of global data traffic comes from mobile devices.
Conversion Optimization
Conversion rate optimization (CRO) is a subset of digital marketing that focuses on optimizing your website or landing page to increase conversions. CRO is extremely important for eCommerce stores since it increases sales.
Pay Per Click Advertising
PPC advertising is a great tool to gain more exposure for your business. Instead of paying a flat fee for clicks, PPC ads allow you to pay only when someone actually performs an action. Common actions include filling out a webform, downloading an ebook, or making a purchase. seo consultant services
Website Design & Development
Website design and development are two sides of the same coin. A strong website means a good user experience. But, having a poorly designed website could mean losing visitors before even getting a chance to convert.
