business to business lead generation
If you are looking for a company specialized in generating leads and closing sales with end customers, you need specific B2B
marketing services .
At present, some Contact Centers have redefined their strategy by going beyond customer service. In addition to offering
professional assistance on behalf of the clients it represents, the service has evolved to a higher level.
Thus, the acquisition of leads with the objective of closing sales has become a differentiating value to help you grow your
company.
The objective of a B2B marketing company is to attract new customers to offer them your products or services.
At ACCOM we design and implement the B2B lead generation strategy for and for your business.
TELEPHONE MARKETING AND B2B LEAD ACQUISITION
The lead or potential customer that shows interest in a product or service is in different phases or levels of awareness. The
higher that level, the greater the interest shown by the final purchase.
A quality lead is closer to closing an immediate sale, but it is a mistake to neglect those that could be potential customers in
the future .
In this sense, it is important to work with a database in order to filter out those qualified leads, but it is also important to
carry out follow-up actions to keep in touch until they are ready to close the purchase.
In telephone B2B marketing a qualified agent conducts personalized communication with the client to achieve goals.
These objectives are based on closing the sale for the company that has contracted those services, and to carry out follow-up actions that we mentioned previously.
OTHER CHANNELS IN ATTRACTING B2B LEADS
In telephone marketing conducted from a Contact Center, it is a business-to-business service aimed at increasing sales thanks to
direct communication.
The voice channel or the telephone is a nearby tool, which allows you to capture quality leads and make them your final customer.
But in addition to telephone marketing you can work with other channels in lead acquisition.
Advertising on traditional offline channels, mailboxing, promotion at fairs and congresses also work in lead acquisition, but
they do not close sales as directly as telephone marketing.
Of course, online channels, social networks, internet advertising, search engine optimization and email marketing also have a presence in a digitalized and omnichannel world.
A Contact Center with a vocation for the future offers comprehensive services for the acquisition and generation of leads, and its subsequent assistance to retain them in the long term.http://www.leadandclose.net/
(a) Recourse FactoringA common misconception is that a company is not responsible for invoices when they are sold, but if the invoice is not paid, the company must take back the money owed to its customers.
However, some factoring companies are unwilling to consider payments in advance, such as annual royalties.
As a result, your company receives a cash injection that improves cash flow without burdening the balance sheet.
Improved Receivables ManagementDepending on the type of agreement you have with your factoring provider, you can work with a company that employs a professional debt collection agent and has your claims managed by someone else instead of chasing overdue invoices.
As a result, potential customers are often companies or companies that provide credit facilities.
Why might a business choose invoice financing?If your business income is low or you have several outstanding debts, your request is unlikely to turn into invoice financing, as you would with a loan from a bank.
