Creating an effective win-back email campaigns
As per an HBR study, the cost of acquiring a new customer can be 5 to 25 times higher than the cost of retaining an existing customer.
This statistic alone speaks volumes about the need to have an effective customer win-back strategy, but inactive customers pose a further risk of giving you a poor sender reputation.
Here are a few things which can help achieve this:
When you start thinking along the lines of ‘how do I re-engage my email-subscribers,’ the first thing to do is to identify the specific set of subscribers with whom you want to reconnect.
First and foremost, use the available data to define clear parameters for identifying someone as an inactive subscriber and deciding which of these subscribers are worth winning back.
At Sharpspring, we’ve spent years honing our email marketing strategy and learning what works for our clients.
In fact, if you trade anywhere in the EU, you will need clear, opt-in consent to send marketing emails to anyone.
Whatever you want subscribers to do, make it easy for them.
If you send out a message about your summer sale, then the CTA button should lead to a page full of offers – not your website home page.
Every article you will ever read about email marketing tells you to focus on the subject line.
You already know that your emails should have a clear subject line, ideally with the reader’s name, as part of mobile-friendly design.
We go for Netflix instead of regular TV, for Dollar Shave Club instead of a regular shop, for Blue Apron instead of cookbook recipes.
The subscription business model is a modern approach towards older services like daily newspapers and monthly magazines.
But to be precise, the subscription business model is a part of the freemium business model.
It provides a free product with limited features or sometimes fully apt product and a paid product providing all features or add-ons with extra features likewise.
The membership websites are generally based on skill sharing like art, dance, music, or cooking tutorials.
They give a free trial of generally a month or 7 days which results in user engagement and users often take the paid subscription plans.