
Targetting your potential customers involves discovering, considering, breaking down, and grouping together information and insights with the end goal to enhance your marketing campaign.
There are various social media and advertising platform available with each of them giving the option of segmenting your audience and target them.
Some site even provides the facility of building your segments on your own.
Steps to be followed for audience segmentation:
Step 1: Divide audience among sub-categories like demographics, interest, and behavioural data.
Step 4: Regularly observe which campaign is performing well.


MessageGears, provider of customer marketing software for the world’s largest brands, announces Accelerate 2020, the company’s first virtual customer summit, will be held Tuesday, September 15, from 12:30pm – 6:00pm ET.Accelerate 2020 is an invitation-only event tailored to enterprise marketing leaders.
Speakers include Horst Schulze, Founder of The Ritz-Carlton Hotel Company; Mark Stange-Tregear, Vice President of Analytics at Rakuten Rewards; and Himanshu Sinha, Vice President of Media and Performance Marketing at Blue Nile.
Presentations will focus on how marketing leaders are connecting with customers during these challenging times, how to forge stronger customer relationships with data-driven marketing, and how to develop marketing strategies that will deliver success into the future.MessageGears CEO Roger Barnette will deliver a “state of the industry” speech about how brands can meet today’s marketing challenges head-on, and what marketers need to be aware of in the coming years in order to stay ahead.“2020 has forced brands to accelerate their digital transformations and find better, more efficient ways to reach customers,” said Barnette.
“Accelerate 2020 will give our customers and partners an opportunity to network, share stories, and exchange best practices.
We are very excited to bring everyone together online for a day of learning about how MessageGears is helping the world’s biggest consumer brands to build stronger customer relationships.”More info about Accelerate 2020 and how to request an invite can be found here.For more such Updates follow us on Google News Martech News




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