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ZipLine: Empowering the Merchant-Consumer Connection

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Insights Success
ZipLine: Empowering the Merchant-Consumer Connection

Evolving technologies, driven largely by consumer preferences, are a driving force behind rapidly evolving retail environments. Often, a key to the success of one brand over another is its ability to skillfully leverage payment and loyalty solutions, creating a better consumer experience than the competition.

As the premier provider of payment-powered, rewards driven loyalty programs, ZipLine has led the retail sector in developing ACH payment technology since 2004. By studying, understanding and anticipating changes in consumer buying habits, and offering innovative and effective solutions, ZipLine helps retailers attract, engage, and retain customers. ZipLine consumers are amongst the ‘stickiest’ in retail.

In 2019, 1 in 4 convenience merchants will be using ZipLine platforms. With the largest market share in the convenience vertical, its platforms are often the number one consumer payment preference at some of the largest convenience chains in the U.S. Headquartered in Portland, Maine and Coconut Creek, Florida, ZipLine serves retailers and consumers across in all 50 states and Puerto Rico, and is a recognized leader in mobile and alternative payments in the fuel and convenience vertical.

ZipLine has created the first fully integrated, combined mobile loyalty and payment experience, featuring CPG funded offers and rewards and payment in a single app, with a single enrollment. Developed to boost sales and increase consumer stickiness, the platform increases store visits and creates loyal customers through a seamless combination of convenient private label debit and targeted rewards. Payments and Loyalty on a single, seamless app.

Kristen BaileyChief Marketing Officer at ZipLine, is a driving force behind the company’s forward-thinking, consumer driven approach. A consumer experience expert with deep insight into the art and science of enhancing brand engagement, Kristen has a keen understanding of consumer behavior and segmentation strategies. Her leadership experience in sales, marketing, business intelligence and consumer engagement drives a constant and overarching focus on delivering next-level performance, a key in creating strategic partnerships and providing advanced customer-centric solutions to leading fuel and convenience brands.

“We like to call our solution—a seamless combination of payment and rewards—the “secret sauce”, if you will, to gaining consumer loyalty,” says Bailey. “The key is a real and authentic merchant-consumer connection. ZipLine helps retailers create safe, simple and personally rewarding payment programs that go beyond individual purchases. We work with our merchant partners to find the rewards that motivate their customers to create real and lasting connections.”

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