You must have heard “Content is king”.
Also, there are circumstances where one is more appropriate than another.
The goal of Sponsored content to inform the audience rather than to convince them.
You’ll often see this advertising in the form of:
Professional bloggers writing about a certain product
Social media influencers promoting a brand
Such ads are usually displayed in the form of a text or video created and posted by the advertisers with the purpose of promoting their products and services.
This is especially the case if you own particular business.
Even the statistics prove it that consumers that look at the ads have 53% of them looking at best native ads than the banner or display ads.
Another one of the possible reasons why digital native advertising is so popular amongst the people is that it helps in fighting ad fatigue.
Even after that, there are impressive results on the purchase behavior of the people.
There are different types of native advertising which we shall learn about in the following section.
They are found in social media feeds or also as recommended content on a website.
Unlike banner ads or display ads, native ads don’t look like ads in the traditional sense.
"In-Feed” Ads- Ads that are displayed on social media sites such as Facebook or Twitter.Search and Promoted listings- Ad listings that are shown on the Top of Google Search pageContent Recommendations-Recommended articles that are presented just below the article you read.Promoted Listings- It is ads that are placed on those web pages that are not content-based, such as sites with e-commerce, promoted listings are displayed identically, to match with products or services offered on the site.In-Ad (IAB standard)- An In-Ad is an IAB standard that is often placed outside the feedCustom/Can’t be contained- This is for the ads that do not come under any of the above content categories.
Native ads can have one or more of the following features:Small icon- In case you click on it, it shows that content block is a paid adThe word “Sponsored” is mentioned or a sponsorship credit.
The buyer knows that they are seeing a type of advertising; however, native ads still have a change in purchase behavior.
Programmatic native advertising makes sure that businesses and brands make their ads exclusive in ROI by using the auction of native advertisements with RTB (Real-Time Bidding).Programmatic Native in a Nutshell:Native advertisements are created out of many metadata parts, such as content URL, headline, thumbnail image, description text, and more.
