As India braces for the exponential growth of internet users—approximately 650M by 2020—we look at the opportunities for fast moving consumer goods (FMCG) brands in India.
As India is going through a digital evolution, it is estimated that by 2020, internet users in India will be around 650 million, which is half the population of the country.
Apart from these, the influence of the internet on FMCG purchases is growing rapidly and much faster than the industry imagined.
In its research report, Google stated that with the growing influence of digital on FMCG in India and its estimated impact by 2020, FMCG companies must rethink their digital strategies and digital media allocation to improve their go-to-market plans.
Some of the key findings stated by researchers in Google:
Digitally influenced FMCG consumption will grow to $45B (4a0% of a $115B market) by 2020.
