
Branding, marketing, and advertising are as different as apples, oranges, potatoes. The only problem is that a lot of people use these words interchangeably. Do you know why they are used interchangeably and how we can understand the difference? Well, an analogy with its definition would definitely clear your doubts. This blog would provide you everything that you need to know about marketing, advertising and branding and how they are contrasting, yet supplementary.


Selling the Brand and Brand Impact
There would be thirty different definitions of branding and even more so when it comes to the concept of brand impact.
When people seldom confuse marketing and branding, they forget about the standard business practice to have separate departments for marketing, branding, and sales.
The friction between the three either results in a creative conflict, or a never-ending blame game.
We did a small survey with ~110 randomly chosen people and asked them what aspects they would consider before buying something as small as a bar of chocolate when they had a craving.
The type of chocolate (dark, milk, nutty, wafer, etc)





When your brand is not visible on the internet (considering the fact that the internet has millions of active users), it ultimately makes your potential revenue suffer.
The key factor of digital advertising success is “multi-channel.” With the help of digital advertising, you can easily share your content across various platforms, which means your content gets more reach and views; unlike the traditional ad format that made you confined to some kind of one page, 30-second designs.
Since millions of people are actively involved in their smartphones, digital advertising helps you reach all those users on the go regardless of where they are and whenever they are online.
Digital marketing keeps up on the changing trends and conditions of the market, and thus its campaigns can be designed and executed quickly.
Traditional marketing takes time to create an ad to fit in the market, and since it requires more time and space, the process can affect the budget too.
With digital advertising, you can modify your ads on the fly if needed.