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Social Media Analytics Market: Taxonomy

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Robert Roy
Social Media Analytics Market: Taxonomy

These insights help analyse customer sentiments for marketing and customer service activities.

This large volume of data helps the sales and marketing department to evaluate impact of marketing campaigns, which in turn improve their business decisions, customer experience, and customer satisfaction.

Increasing focus on attaining competitive intelligence by the enterprise is one of major driving factor for growth of the market.

The dynamic fluctuations in economic variables such as consumer sentiment, strong economic growth, increasing disposable income, and others are encouraging the enterprises to adopt competitive intelligence assessment to gain a strong foothold in the market.

Implementing social media content in competitive intelligence framework results into numerous business benefits such as improved decision making and operational excellency.

Social Media Analytics Market: Taxonomy

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Robert Roy
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