Amazon is the world’s largest online marketplace that attracts sellers from across the globe, providing them unique opportunities to boost their revenue. The e-commerce platform works on a unique algorithm and sellers must practice the best techniques to adhere to it.
In this blog post, discover how sellers can boost organic sales of their products using Amazon SEO services.
Source: Amazon
Decode The Way Your Customers Shop
It is an effective way to reach out to your potential customers without any advertisement. As shopping methods vary from person to person, understanding customer behavior would work in your favor. Consumers can either search for your product using the search bar or simply choose to browse through the categories. While performing the search, they can either type in general string of query or a long query depending on their preferences. In some cases, customers can filter out the products based on shipping options, size, color, etc. Every single pattern is important from the seller’s perspective.
It is, therefore, critical to understand the shopping behavior of your customers and optimize your product listings accordingly. That being said, using Amazon SEO methods enable sellers to increase their products’ reach and subsequently generate more sales.
Write Optimized Product Titles
Writing a relevant and accurate title can draw a good amount of traffic to your product page. As a seller, you must create a simple title and optimize it with relevant keywords that will bring traffic to your page. Implementing an effective keyword strategy improves the visibility and discoverability of your Amazon product listings. The chances of conversion increase if the title appears to be genuine, simple, and less spammy.
Have a look at the attributes Amazon suggests for writing product titles that are in agreement with Amazon SEO:
- Material
- Color
- Quantity
- Size
- Brand Description
- Product Line
The aforementioned attributes enable sellers to coin a relevant title for their listed products that will bring more traffic.
The online retailers see this season as an ideal opportunity to boost sales driven by discounts, attractive deals, and offers.
If you own an online store and have no clarity as to how to take advantage of the holiday season, continue reading this blog.
Here, we have shortlisted a few quick tips that will enable you to hit the peak in e-commerce sales.Focus On User Experience OptimizationA smooth, hassle-free shopping experience scores high in customer satisfaction.
Some workable ideas to optimize the user experience: Easy Checkout: Purchasing a product should never consume much time of a buyer as they may leave your site forever.
You can do it through the following methods: 1) Implement a one-page checkout 2) Avoid any distractions (header, footer, sitewide banner, promo code field) that can sway your customers away 3) Extract information at once.
Do not make customers enter the same information twice Fully responsive mobile site: Due to the ever-increasing number of mobile users it is recommended to have your mobile site optimized for engaging user experience.
Amazon is a goldmine of data accumulating details of every action a customer takes on the platform.
Also Read: Five Amazon Listing Optimization Tips for 2020What is Amazon Marketing Cloud(AMC)?AMC has been operational since last year but there is still very little information available about it.
At Oodles, we believe that knowledge is power, and keeping this in mind we decided to educate our readers about AMC and what all it can do for businesses.
It owns Amazon.com, Prime Videos, FireTV, GoodReads, Zappos, Kindle, Ring, Whole Foods Market Go Stores, and many more.
Users can access all the Amazon holdings through a single sign-on, enabling the platform to collect information regarding consumer actions across all its properties.
AMC analysis at the ASIN level combined with A/B testing can determine prioritization.
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Before we dig into the process of how to use Pinterest for Business purposes, here are some facts that you should know: The half-life of a Pinterest pin is 1,600 times longer than a Facebook post.
On sites like Facebook and Instagram, the maximum engagement is gained in the first 24 hours of posting.
How to use Pinterest for business I order to successfully use Pinterest for your business, follow the below steps: Sign up for a business account You have 2 choices for this: Create a new business profile (apart from your personal one), or convert your personal profile into a business one.
Verify your website Without verification of your website, you won’t get access to Pinterest analytics.
It will help you in optimizing your profile for search queries.
Boards are searchable, so don’t miss an opportunity to get found through Pinterest's Guided Search.
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