What is digital marketing?
The question is one of the most commonly asked career-related queries. Digital marketing has been a revelation, changing the way companies approach brand marketing and outreach.
The story of digital marketing is very similar to the tale of every great invention – necessity is the mother of invention.
The History of Marketing and Arrival of the Digital Age
Marketing is not a recently discovered field. For years, businesses have existed and sought to improve sales and profits. Marketing is viewed as the practice of increasing awareness about a brand, product, or service.
Before computers came along and the internet gained ubiquity, marketing was planned through traditional channels of promotion. Mass media mediums such as newspapers, television, magazines, and more were considered prime channels of promotion. Their popularity was born largely because of their reach.....
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