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Marketing challenges: management tasks in the digital eraCustomer Relationship Management: CRM applicationsSocial networks as a marketing element: social mediaSistemas CRM On demand vs. CRM On premise(task marketplace) What are the benefits of investing in technology for service companies?Marketing challenges are so broad that the average tenure of an area manager in a company is three to four years, and is not likely to continue in the future. However, some marketing managers will be at the height of intense challenges generated by the driving forces.To face the challenges of marketing, they will have to excel in the five priority actions necessary to navigate the growing complexities and uncertainties of their markets :Provide the vision of the company's futurePromote adaptation skillsIncorporate digital technologiesReinforce alignment with the sales functionTake responsibility for the return on marketing expensesHow are you going to develop these five priority actions to ensure that your organization can anticipate the driving forces that will shape the future?First and foremost, when designing strategies, they will encourage the concept "from the inside out," which starts with the market, rather than the other way around. Second, they will accept twice the challenges of creating a first-rate marketing function that can anticipate and act on the forces of change.Managerial functions to face marketing challenges The ability of leaders to respond to these marketing challenges will depend on their work within the organization. While the financial director's job is perfectly understood and accepted, the job of the marketing leader is more ambiguous and diverse, depending on the sector, the role of the sales function and the importance of advances in information technology. The managerial tasks within the marketing functions can be grouped into four categories. (buy sell marketplace)Marketing as a leader of expansion According to this role, marketing has a central strategic function: it directs all the activities for the client and is responsible for the brand strategy, by leading the organic growth plans and positioning the company for the future.He is responsible for the value propositions for the client.